Reverse Publishing Guru

I have just found out that I am a Reverse Publishing Guru - consultant and helper to those online companies who have decided that print + online is the best way forward so they have started looking at print options to back up the online offering - catalogues, for example, with no prices to lure people to web sites and increased online spending. Of course the travel sector has done this for a long time and, despite lower volumes, people still like checking out a brochure or catalogue before commiting to their family holiday, especially if long haul. It's been held as doctrine for a long time now that print + online offerings work well for any magazine with a good subscription base - "give the punter a good deal and you'll keep them"! We all know the mantras - "Easier to keep who you have compared to getting new clients" etc. I am just pleased that the circle is getting squared with those formerly only extolling the virtues of online - print is still here but evolving as it must.