Reverse Engineering Business Processes to Generate a Positive ROI

What Is Process Reverse Engineering?

In my line of business, reverse engineering a process starts with a conversation to find out the desired outcome of our customer. From the desired outcome, we work backward to shortlist a selection of targeted corporate gift concepts and ideas, that we know, have achieved the desired outcome with your specific target audience.

How do you start?

The process starts with a list of questions for our customers.

“What do you want to achieve?”

“What outcome are you expecting?”

This would lead to questions around target audience and gender, etc

When one has these questions answered, one works backward to find ideas and concepts that would meet the outcomes. These would be specifically targeted concepts and ideas to achieve the intended outcome.

The next piece of the process is aligning a strategy with the concept and ideas to achieve the outcome. The last step would be measuring the result of the concept, idea, and strategy to check its success.

What are the benefits?

The majority of corporate gifting businesses are transactional, meaning that they point you to a website and ask you to choose what you like. Then they provide you with a price of what you have chosen.

The main benefit of working with a reverse engineer process is that it is outcomes-driven and not product-driven. The most significant benefit is using targeted products to achieve your desired outcome.?

“If we don’t know the outcome that is expected, how can we possibly achieve the result?”

As marketing and branding specialists, we are depended upon for our experience. We have seen HOW different products achieve specific results and outcomes as well as what does NOT work.

That is the advantage of experience over transaction likes and dislikes.

5 Steps to Reverse Engineer a Business Process

Step 1 - Listen, listen, listen

Listening to our clients helps us identify their needs and desired outcomes.?We learn nothing when our mouths are moving, thus one’s listening skills forms a pivotal role in the reverse engineer starting point.

Step 2 - Discuss the outcomes that our customers expect

Helping our clients explore different possible outcomes and select the one that will achieve their business goal.?We want to clearly understand and know what outcomes they want to achieve.

The selection process cannot start until the client is absolutely sure of their desired outcome.

Step 3 - Question. Question. Question.

We ask our clients a long list of questions. The answers help both our clients and ourselves gain clarity on the objective, outcome of the giver, and the preference of the recipient.

This helps us have a clear understanding of who and what to target with our concepts and ideas. As we hear the answers to the outcomes required and who they should be targeted, we will start to get an idea of the concepts and ideas that would work.

Step 4 - Results-driven blending

We design a small selection of concepts that are known to have repeatedly achieved similar outcomes as desired by our customers. Our experience gathered over the years of what works and what doesn’t, is vital at this point.?

Step 5 - Strategy-based implementation

The art of gifting lies in the experience. A good strategy ensures a smooth implementation. Success is measured by the outcomes we observed and backed up by feedback we gathered from our clients.

Implementation based on a strategy is the next step to achieving the outcome. A targeted product is only as good as the correct strategy proposed. If the strategy is clearly conveyed and implemented, the result and outcome can be seen and measured.

The last part of the process is to be able to measure the success through feedback.

Business Case Story of The Week

One Size Does Not Fit All??

A customer came to me after using another promotional product for many years.

Asking questions about what they had used before, showed me that no thought had gone into working out products that would deliver outcomes. Some of the things that came out of the questions were that they were giving the same generic gifts to every one of their customers.

For example, when they purchased branded golf balls, they gave them out to all of their customers, irrespective if they were golfers or not. We proposed a range of corporate gifts to different tiered customers with specific regard to males, females, and unisex?as they had a mix of male and female customers.

The strategy proposed was to categorize their customers and only give specific gifts to particular people, based on their exact interests. The outcome was positive based on the feedback received and measured.

The general feedback was that the recipients appreciated the gifts as they recognized that the gifts were specially selected for them and that they had a use for them. The end goal was to give a corporate gift that would be liked, used, and remembered, which was achieved.

#BetterCallRoy for Out There Branding that gets your brand in front of your audience

Join me in my regular Clubhouse rooms:

1. Monday 4pm (EST) – LinkedIn Mastery – Mindset

2. Monday 5.30pm (EST) – Personal and Business Branding

3. Wednesday 3pm Eastern Standard Time (EST) – The LinkedIn way of Selling

4. Friday 4pm Eastern Standard Time (EST) – LinkedIn Mastery – Social Selling

5. Sunday 7pm Australian Eastern Time (AET ) – Ask the Audience

Join in any time, I would welcome your participation

Reverse Engineering Business Processes to Generate a Positive ROI

What Is Process Reverse Engineering?

In my line of business, to reverse engineer a process starts with a conversation to find out the desired outcome of our customer. From the desired outcome, we work backwards to shortlist a selection of targeted corporate gift concepts and ideas, that we know, have achieved the desired outcome with your specific target audience.

How do you start?

The process starts with a list of questions for our customers.

“What do you want to achieve?”

“What outcome are you expecting?”

This would lead to questions around target audience and gender, etc

When one has these questions answered, one works backwards to finding ideas and concepts that would meet the outcomes. These would be specifically targeted concepts and ideas to achieve the intended outcome.

The next piece of the process is aligning a strategy with the concept and ideas to achieve the outcome. The last step would be measuring the result of the concept, idea and strategy to check its success.

What are the benefits?

The majority of corporate gifting businesses are transactional, meaning that they point you to a website and ask you to choose what you like. Then they provide you with a price of what you have chosen.

The main benefit of working with a reverse engineer process is that it is outcomes-driven and not product-driven. The biggest benefit is the use of targeted products to achieve your desired outcome.?

“If we don’t know the outcome that is expected, how can we possibly achieve the result?”

As marketing and branding specialists, we are depended upon for our experience. We have seen HOW different products achieve specific results and outcomes as well as what does NOT work.

That is the advantage of experience over transaction likes and dislikes.

5 Steps to Reverse Engineer a Business Process

Step 1 - Listen, listen, listen

Listening to our clients helps us identify their needs and desired outcomes.?We learn nothing when our mouth are moving, thus one’s listening skills forms a pivotal role in the reverse engineer starting point.

Step 2 - Discuss the outcomes that our customers expect

Helping our clients explore different possible outcomes and select the one that will achieve their business goal.?We want to clearly understand and know what outcomes they want to achieve.

The selection process cannot start until the client is absolutely sure of their desired outcome.

Step 3 - Question, Question, Question

We ask our clients a long list of questions. The answers help both our clients and ourselves gain clarity on the objective, outcome of the giver, and the preference of the recipient.

This helps us have a clear understanding about who and what to target with our concepts and ideas. As we hear the answers of the outcomes required and who they should be targeted, we will start to get an idea of the concepts and ideas that would work.

Step 4 - Results-driven blending

We design a small selection of concepts that are known to have repeatedly achieved similar outcomes as desired by our customers. Our experience gathered over the years of what works and what doesn’t, is vital at this point.?

Step 5 - Strategy-based implementation

The art of gifting lies in the experience. A good strategy ensures a smooth implementation. Success is measured by the outcomes we observed and backed up by feedback we gathered from our clients.

Implementation based on a strategy is the next step to achieving the outcome. A targeted product is only as good as the correct strategy proposed. If the strategy is clearly conveyed and implemented, the result and outcome can be seen and measured.

The last part of the process is to be able to measure success through feedback.

Business Case Story of The Week

One Size Does Not Fit All??

A customer came to me after using another promotional product for many years.

Asking questions about what they had used before, showed me that no thought had gone into working out products that would deliver outcomes. Some of the things that came out of the questions was that they were giving the same generic gifts to every one of their customers.

For example, when they purchased branded golf balls, they gave them out to all of their customers, irrespective if they were golfers or not. We proposed a range of corporate gifts to different tiered customers with specific regard to males, females and unisex?as they had a mix of male and female customers.

The strategy proposed was to categorize their customers and only give specific gifts to particular people, based on their exact interests. The outcome was positive based on the feedback received and measured.

The general feedback was that the recipients appreciated the gifts as they recognized that the gifts were specially selected for them and that they had a use for them. The end goal was to give a corporate gift that would be liked, used and remembered, which was achieved.

#BetterCallRoy for Out There Branding to get your brand in front of your audience

Join me on Clubhouse at

1. Monday 4pm (EST) – LinkedIn Mastery – Mindset

2. Monday 5.30pm (EST) – Personal and Business Branding

3. Wednesday 3pm (EST) – The LinkedIn way of Selling

4. Friday 4pm (EST) – LinkedIn Mastery – Social Selling

5. Sunday 7pm Australian Eastern Time (AET ) – Ask the Audience