Reverse Engineered Marketing?

Ass - out of u - and me,

I try not to assume.

As trite as that expression is, it is also very true.

Assume is really just another word for guessing, and the entire point of the Marketing Plan Formula is to remove the guesswork and replace it with objective data/information that actually makes your marketing productive.

No more "next greatest thing" or "I just know this one is going to work for us".

When you use the Marketing Plan Formula (MPF) you will see that we reverse engineer your business and your best customers, and then rebuild your marketing to get more of them.

I call this the

Master Marketing Equation = The Right Message, To The Right Person, at The Right Time & Place.

If you can do this, you are almost guaranteed to have effective marketing.

That's really all marketing is.

So were do we begin?

Of the hundreds of business owners I've worked with, almost all of them are trying different marketing strategies but less than .1% have a valid reason for actually doing so.

They just assume (guess) that this strategy is going to work for them.

Let's you and I not do that.

Let us instead know for sure that the time, the money, and the effort we put towards our marketing is stacked in our favor.

Sound good?

MARKETING PLAN FORMULA - STEP-BY-STEP

Like grown up food for adults and baby food for babies (you wouldn't feed a baby a steak or burger), I'm going to introduce you to the MPF in bit sized pieces and in the right order so that you can begin to put together your own plan.

So, we are not going to talk about marketing strategies at this point. No ads, techniques, hacks, or other squirrels (that is actually Step 4 in the Marketing Plan Formula).

REVERSE ENGINEERED MARKETING

If we can agree that successful marketing really is defined by the Master Marketing Equation, then we can clearly see that within the equation there are dependencies.

The right message, and the right time & place are both dependent upon the right person.

right?

So the first step in your marketing should be defining your 'Right Person'.

Who is your best, most valuable customer (Step 3 in the Marketing Plan Formula)?

• What do they look like?
• What do they want?
• What problems do they have?
• What do they need to hear from you to buy from you?
• etc.

And then, that leads to the question, how do you know who your best, most valuable customer is (Step 2 in the Marketing Plan Formula)?

Well, cashflow is king for any business, so it stands to reason that your "best" customer is the one who generates the most cash for your business.

I call this your Ideal Customer.

Makes sense right?

And, finally, once you have defined your Ideal Customer, you can begin to ask yourself some important questions...

• Is this actually the person I thought I wanted to serve in my business?
• Are these the people that I want to serve?
• Is this the business I want to build?

Which leads to having a very clear Vision for your business.

Are you currently building a business that reflects your vision?

If all your marketing works perfectly, are you going to have the business you dream of?

And so it all begins your Vision, your Mission, and your Values (Step 1 in the Marketing Plan Formula).

One final step is necessary here too.

• And that is how do you know if what you're doing is effective?
• As efficient as possible?

Well, that is answered by Measuring for Success (Step 5 in the Marketing Plan Formula).

Do you see how each piece leads to the next? How they have to be in order?

Ok, this was a lot for a single post, but I wanted to plant these ideas in your head so you have the process.

Next, we will begin breaking them down step-by-step for you.

If you have questions, just reply to this message and I'll answer them for you.

Thanks again.

Russell