THE REVENUEMANAGER series

Based on the success of Hospitality Marketplace livestreaming, Hospitality Net and FunnelTV are teaming up in 2021 to launch a bi-weekly series of live streaming events exclusively covering revenue management and digital marketing in hospitality.

Starting this April, The Revenuemanager events will serve as a platform for smart insights and transformative debate as we navigate a brand-new, re-invention environment for the global hotel industry.

AGENDA

>> Thursday 8TH of April

OUT FROM THE CROWD

Theme: When demand slowly returns, everyone will fight for market share. How can your hotel stand out from the crowd and ahead of the curve?

Masterclass: REIMAGINE MEETINGS - TAKE A HEAD START

The best easily actionable tips on optimizing your hotel revenue by improving your review score across various review channels.

>> Thursday 22nd of April

BEYOND ROOM REVENUE

Theme: COVID has hit hotels hard. Is now the time to look at non-room, ancillary revenue? Where are the opportunities?

Masterclass: DON'T JUST SELL, UPSELL!

A practical guide to upselling. Why is it necessary, in today's context, and how to make the best out of it for your hotel.

>> Thursday 06th of May

IS RATE PARITY OBSOLETE?

Theme: The discussion around the pros and cons of rate parity has been around as long as the OTAs. But what was the impact of COVID on rate parity, and is this still something hoteliers should focus on in 2021?

Masterclass: HOW TO BOOST DIRECT REVENUE IN 10 TIPS

From the basics to advanced level: ten actionable tips on what hotels can do today to regain direct bookings.

>> Thursday 20th of May

FOCUS ON PRODUCTIVITY

Theme: With many hotels having to lay off staff and run operations with skeleton crews only, productivity has increasingly come into focus. How does this affect hotels, and what can hoteliers do to navigate this.

Masterclass: GET IT DONE! HOW TO BOOST PRODUCTIVITY

Being able to get more done represents a substantial competitive advantage. Find out some practical tips on how you can boost productivity at your hotel to outperform your competition by getting more done.

>>Thursday 10th of June

COST OPTIMIZATION AND PROFITABILITY

Theme: The pandemic era has highlighted the attention to cost optimization. Proper cost control has become crucial to survive and succeed. Revenue Management is not only optimizing the revenue streams anymore but also driving profitability. Every single decision of a revenue manager has, indeed, an impact on the bottom line.

Masterclass: COST CONTROL-DRIVEN DISTRIBUTION

How to calculate the costs of every channel? What to consider? How can this analysis influence your distribution decision?

>> Thursday 24th of June

BENCHMARKING. A NEW CONCEPT OF COMP SET

Theme: Why is comp set so important? The loss of relevance of the historical data due to the pandemic made other factors more influential. Demand, present data (OTB, pick up, pace), and the comp set are our compass. Which is my comp set? Is there only one comp set? And how to select it?

Masterclass: WHO MOVED MY MARKET SHARE?

We will see how we can monitor and compare a hotel's performance vs. its comp set(s) one. We will go through the KPI and data to check and how to read them.

>> Thursday 8th of July

CREATIVITY INC.

Theme: In 2020, we saw many rooms unsold and so much space we can use differently. Let's discover how. Let's think out of the box and start a new way of selling.

Masterclass: FROM REVPAR TO REVPAM

How we can look at revenue-per-available-square-meter.

>> Thursday 22nd of July

WHAT'S NEW IN THE TOOLBOX?

Theme: The best emerging technology solutions for optimizing revenue in today's "mid-COVID" world.

Masterclass: AI, FRIEND OR FOE?

Can AI and ML work and can facilitate the revenue manager work. New ways to use technology in the hospitality industry, BI, Machine learning, Advance Analytics, Blockchain, etc.

FREE SUBSCRIPTIONS https://www.hospitalitynet.org/trm

WHERE TO WATCH THE EVENT LIVE https://www.hospitalitynet.org/live

FOR COMPANY INTERESTED TO SPONSOR https://go.hospitalitynet.org/therevenuemanager

organizers:

Henri Roeling, Founder HospitalityNet

Enzo Aita, Global Head of BD HyperGuest and Founder of FunnelTV

Simone Puorto, Founder Travel Singularity

Federica Salvatori, Project Manager FunnelTV

Jean Aita, Video & Creative FunnelTV

Diego Fernandez Perez De Ponga, Corporate Director of Revenue Palladium Hotel Group

Christoph Hütter, non-traditional Revenue Manager Christoph Hütter Consulting