Revenue by source

When driving your car the most important thing you pay attention to is "Gas" because if there is no gas you cannot drive. "Revenue" holds similar importance for leaders of the organizations.

In the last 90 days, I had a chance to sit down with 7 companies evaluating their overall marketing strategy and campaigns.

But in order to audit & create a good strategy, you’ll need insights from the right marketing tools.

One question which none of these 7 companies were able to answer was:

What is Revenue by Traffic Source?

Gaining visibility of revenue generated by marketing is key to making smarter decisions and understanding ROI.

Access to such insight allows you to make data-driven decisions to optimize marketing spending for maximum results.

Solution?

Create a go-to marketing/sales/advertising dashboard that is linked with your Profit/Loss.

An effective dashboard will collect all this data and enable you to make more informed decisions about the health of your campaigns, your team’s effectiveness, and to see what works and what doesn’t.