Revenue Marketing Insights - January edition

Here's what you missed! ??

What is performance marketing?

According to Nielsen, 70% of marketers planned to “increase performance marketing spend [...] at the expense of brand building” last year.

This doesn’t come as a surprise if you consider what performance marketing means. After all, marketing overall can be a huge challenge; you pour your time, budget, and effort into your campaigns and sometimes it can feel like guesswork, experimenting to see what sticks.

Performance marketing is the opposite, as you only pay for results.

Dive into what this strategy is and why you should invest in it.

B2B marketing trends to watch in 2025

Marketing is always evolving, and no one could have predicted what a tumultuous couple of years the marketing landscape would turn into thanks to the pandemic.

But by adopting cutting-edge technology and keeping on top of all the latest trends and innovations, marketers can effectively reach their customer base to boost sales and keep moving forward.

Be prepared to embrace change and adapt to an uncertain market in 2025.

AI for Marketing Leaders

The impact of artificial intelligence on the marketing industry is multifaceted and profound – and marketers in leadership positions are at the forefront of this transformation.

To stay ahead, businesses must integrate AI into their strategies to enhance personalization, predict customer behavior, and scale content creation like never before.

Inside the ebook, you’ll find real-world case studies from CMOs who are successfully integrating AI, tips for upskilling your team and hiring for the AI era, and so much more.

Get your free copy.

“You never feel ready for LinkedIn”

Before publishing anything, you might wonder: "Do I have something worth sharing? Will anyone care?"

And, the truth is, everyone has something valuable to say.?

The key to success isn't chasing trends or vanity metrics. It's actually showing up authentically.

Insights from LinkedIn’s 2024 B2B marketing benchmark report

When it comes to B2B marketing, everyone’s asking the same question: What’s working, and what’s a waste of time?

That's where the 2024 LinkedIn B2B Marketing Benchmark Report comes in. The study reveals game-changing insights for marketers looking to stay ahead of the curve. But if you don't have time to read the whole thing, don't worry - we've got you covered.

Lade Falobi unpacks the entire report right here, and explores the strategies top brands are using to execute more impactful marketing strategies that truly resonate with audiences.

Read her full analysis for no-fluff breakdown of the key takeaways from the report, with ideas for how you can apply them to your marketing strategy.

What you don't want to miss!

Content Marketing Summit | February 26

Produce compelling content to maximize engagement and elevate brand awareness.?

Brand Marketing Summit | February 27

Unlock the full strategic power of your brand to drive loyalty, growth, and impact.

??? Sign up for free and deliver successful business outcomes through elevated brand and content strategies. Not available on the day? Not to worry. Register for the events to catch up OnDemand whenever you like.

Get ready for Content Marketing Summit by attending the Marketing Labs on Content strategy and repurposing content for max impact on February 12.

?? Marilyn Reidy reached out to our community to investigate people's experiences with Rollworks vs 6sense. ?? Join the conversation here.

?? Mitchell Neirick offered some insightful expert advice ?? See what he has to say here.

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Let us know your top resources or tools we need to add to our list. ??

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