Revenue Marketing Insights - December edition

Here's what you missed! ??

Insights from LinkedIn’s 2024 B2B marketing benchmark report

When it comes to B2B marketing, everyone’s asking the same question: What’s working, and what’s a waste of time?

That's where the 2024 LinkedIn B2B Marketing Benchmark Report comes in. The study reveals game-changing insights for marketers looking to stay ahead of the curve. But if you don't have time to read the whole thing, don't worry - we've got you covered.

Lade Falobi unpacks the entire report right here, and explores the strategies top brands are using to execute more impactful marketing strategies that truly resonate with audiences.

Read her full analysis for no-fluff breakdown of the key takeaways from the report, with ideas for how you can apply them to your marketing strategy.

Building customer loyalty through AI-powered retention marketing

Through AI-powered tools, companies can personalize interactions, anticipate customer needs, and deliver timely and relevant content that fosters loyalty. For U.S.-based companies, these AI-driven strategies offer a powerful framework to boost loyalty in an era where immediacy and personalization are increasingly critical to consumer expectations.

One of the most effective applications of AI in retention marketing is data-driven personalization. American consumers have come to expect highly tailored experiences, with studies showing that nearly 80% are more likely to engage with brands that offer personalized recommendations and communications.

Here’s how AI gives companies the tools to meet expectations and build enduring customer relationships.

Winning at social, losing at life

Social media platforms are built to keep you playing, not to help you win. In this candid discussion, Lauren Wallett (Founder of CreatrixAI) dives into the manipulation biases inherent in social media, sharing why chasing metrics often leads to frustration rather than fulfillment.

Discover why success on social media isn’t about winning a rigged game but about reclaiming your authenticity and focusing on human connection. Lauren offers a refreshing perspective on finding joy, playfulness, and purpose beyond follower counts and endless trends.

The Marketing Attribution eBook

Your data is about to tell a much better story. Our comprehensive marketing attribution eBook combines real-world data from revenue marketers worldwide with expert insights to give you the roadmap for attributing, optimizing, and scaling your marketing efforts.

Imagine having a crystal-clear view of which marketing channels truly drive revenue, backed by data from your peers and industry experts. Our eBook delivers exactly.

What you don't want to miss!

With Q1 planning underway, it’s time to map out your 2025 professional growth. From keynotes to workshops, our Summits deliver solutions and connections to elevate your career.?

Register your interest for events like Brand Marketing Summit LA, Content Marketing Summit LA, or MarOps Summit Boston – and watch for 2025 virtual summit details.

Brittany Brown is asking: “Has anyone in this community ever worked with an external research agency or research consultant?” ??Join the conversation here

Ilana Tchenko offered some insightful expert advice ?? See what she has to say here

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Let us know your top resources or tools we need to add to our list. ??

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