Revenue Growth Strategies with Darrell Amy, 3.16.2023
Darrell Amy, CEPA, VCG
Valuation Advisor for Purpose-Driven Business Owners and their Financial Advisors. Certified Exit Planning Advisor | Author | Podcaster | Public Speaker
I'm gearing up to coach a small group of entrepreneurs, executives, sales leaders, and marketing professionals to get clarity as they refresh their Ideal Client Profiles. After all, Ideal Clients that need everything you sell are the catalysts for exponential growth!
There are a few seats available for the One Ideal Client Away Challenge next week. If you want clarity and focus, come join me from 11:00-11:45 am eastern from March 20-24. This will be a hands-on, get-to-work-to-get-results kind of workshop.
In this Issue
Why Your Largest Clients Are Not Always Your Ideal Clients
When you hear the words Ideal Client, what do you think? Many entrepreneurs, sales professionals, and marketing leaders immediately think of their largest client. However, in many cases, the Ideal Client is not your largest client.
Ideal Clients need everything you sell, value what you do, and fit with your culture. This creates a flywheel of growth with net-new and cross-sell revenue. Because they fit with your culture there is a good chance they will stay around for the long term.
This isn’t always the case with your largest clients. They may not need everything that you sell. While the people on your buying team may appreciate your company and feel some loyalty, frequent changes in the org chart as people climb the corporate ladder may complicate the matter.
Here are six reasons why your largest clients may not be your ideal clients.
Catch the recording of this powerful live stream I hosted with Jevon Wooden, MBA, creator of the Million Dollar Marketing Summit!
How To Use Challenges To Deliver Transformation and Grow Revenue
Check out this powerful alternative to stale webinars and lunch and learns. Chris Colt, The Challenge Champion, has developed a proven framework for launching multi-day challenge events that create transformational experiences. Get ready to consider new possibilities as Chris shares how different companies are leveraging challenges to drive revenue growth.
Design a More Powerful Growth Engine For Your Business
Need to accelerate your growth? Join me in Dallas on May 10-11 for a hands-on workshop where you will design a custom Revenue Growth Engine for your business.
LISTEN AND LEARN
GET INSPIRED
Here are some of my thoughts on Self-Rejection and Discipline.