The Revenue Engine Newsletter

The Revenue Engine Newsletter

High-Quality Leads Are Cheaper Than You Think

Hey there! Alex from T.A. Monroe here.

Finding the right leads can increase your profits significantly. Today, I’ll touch on how we helped FMG Portal increase profits by 27% using Google Ads.

FMG Portal already had a strong base but needed to make their process better to find the best leads. They grew by improving ad spending, making the website better, and using CRM to connect with high-intent users.

Weekly Insight

How Google Ads Raised FMG’s Profits by 27%

Many companies struggle to turn visitors into valuable leads. FMG Portal, which helps medical students, got great results by improving their ad funnel with data.

Our Results:

  • 87,000 new targeted users visited their site.
  • 94,253 conversions showed more leads.
  • 27% profit growth in the first year proves the power of focus.

What changed? FMG went from broad to targeted ads. They used specific ad campaigns and made website content work better for high-interest leads.?

Takeaway:?

Casting a wide net isn’t always best. Reaching the right people at each stage cuts costs and improves lead quality, like it did for FMG.

Refining your funnel can:

  • Find high-interest leads, spending less on people who won’t buy.
  • Make your process smoother and more profitable.

Action Item:

Look at your funnel. Are you finding ready-to-buy leads? Focus on quality over quantity to improve your bottom line.

Read the Full Case Study Here

In Case You Missed It:

Hope this was helpful!?

Alex

P.S. I personally read and answer your email replies?

PLUS: Whenever you’re ready… Here are 3 ways I can help you grow your business:

  1. If you enjoyed this, see all our previous wins in our collection of case studies here ?
  2. If you want to see how you stack up against your competition, apply for our free competitors analysis?
  3. Want a second opinion on your marketing strategy? Hop on a FREE strategy call with myself or one of our specialists


Sebhia Dibra

Chief Marketing Officer | Advisor for Google | ForbesWomen | Fractional CMO | Strategy & Digital Transformation | Real Estate Investor | 6x Author | Thought Leadership in Forbes, FastCo, Inc., Rolling Stone & More

1 周

Such a great reminder that effective marketing isn’t about reaching everyone – it’s about reaching the right ones.

Fátima Bermúdez Pérez

Ejecutivo de Marketing y ventas. Marketing B2B, experiencia de usuario, servicio al cliente e imagen profesional digital.

1 周

Thanks for showcasing how data and focus really pay off!

Ana Laura Fernández Morales

Marketer - Developer | Soluciones Digitales para tu empresa | Marketing Manager en Valur Digital |

1 周

Shows what’s possible when ad targeting gets refined – kudos to the team!

Camille POISSON

Fondatrice de Markeurs, agence de freelances en marketing digital.

1 周

Love the takeaway here – it's not always about a bigger net, but a smarter one.

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