The Revenue Engine Newsletter

The Strategy Behind x5 Growth in 6 Months

Hey there! Alex from T.A. Monroe here.

Launching a brand-new product can feel like an uphill battle. When Netevia launched their new POS solution, they faced a tough challenge: entering a crowded market with zero name recognition.

By refining their strategy and focusing on the right audience, they grew x5 in just 6 months.

Weekly Insight

The Steps That Helped Netevia Achieve 5x Growth

Netevia needed to establish trust, build awareness, and drive results for Aptito, their brand-new product. Here’s how we made it happen:

Create Brand Awareness:

• We designed campaigns to introduce Aptito to the market, increasing Netevia’s share of voice by 53.8%.
• This built trust and visibility for an unknown product, making it easier for potential customers to engage.

Revamp Paid Media Strategy:

• By focusing on Facebook and Instagram, we created highly targeted campaigns to reach high-value leads.
• These efforts amplified awareness and captured existing demand, setting the stage for scalable growth.

Develop Full-Funnel Ads:

• With brand reach established, we developed ads to nurture warm audiences, guiding them through the funnel.

Set Them Up to Scale:

• Using our demand generation framework, we implemented systems designed to systematically grow revenue over time.

What Happened:

Takeaway

Launching a Product? Build Trust and Awareness First

Netevia’s success shows that launching a product isn’t just about ads—it’s about earning trust and addressing your audience’s needs. When your strategy starts with awareness, the results speak for themselves.

The Feedback

Action Item

Think about your next product launch or campaign. Are you focusing on building awareness and trust? Take a moment to evaluate how your messaging aligns with your audience's needs.

Read the Full Case Study Here

The Strategy We Used

Discover the 7 Essential Steps for an Effective Go-to-Market Strategy

In Case You Missed It

• How to Create an Effective Go-to-Market Plan
• Mastering Go-to-Market Strategies and Customer Retention With Brian Warrick

Hope this was helpful!

Alex

P.S. I personally read and answer your email replies?

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1. If you enjoyed this, see all our previous wins in our collection of case studies here ?
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