The Revenue Engine Newsletter
What Your B2B Marketing Is Missing (And How to Fix It)
Hey there! Alex from T.A. Monroe here.
Today, I'm excited to share insights from my recent podcast episode with Ashley Widener, Director of Marketing at Goco, a leading HR software company. Ashley revealed valuable strategies on building brand recognition, creating memorable marketing campaigns, and adapting to the evolving digital landscape.
Here's what you need to know:
1. Embrace Creativity in a Competitive Space
In a market dominated by established players and well-funded startups, creativity is key to capturing attention and building brand recognition.
"We really just want a wow moment where we'll stick with them in some way." — Ashley Widener
2. Leverage Experiential Marketing
Bringing your brand to life through experiences can create powerful connections with your audience.
3. Balance Professionalism with Personality
Even in industries dealing with sensitive information, injecting emotion into your marketing can set you apart.
领英推荐
4. Diversify Your Marketing Channels
In an ever-changing digital landscape, to stay relevant you need to spread your efforts across multiple channels.
5. Embrace AI and Emerging Technologies
Stay ahead of the curve by incorporating AI and other new technologies into your marketing strategy.
6. Foster Internal Collaboration and Engagement
Strong internal relationships and communication are crucial for effective marketing execution.
Want to dive deeper into these topics?
Accelerate your SaaS growth with in-depth insights and actionable strategies from industry expert Ashley Widener. Listen to the full podcast episode below.
Need more personalized guidance? Let's chat! Feel free to book a 30-minute consultation call with me, and we'll dive into your B2B SaaS marketing strategy together.
Founder @ Data Pro | AI Solutions Expert: Leading the development of innovative AI applications
1 个月This was such an insightful discussion!
Presidente en Agrupa Energía AAEE | Experto en movilidad sostenible y negocio energético | Liderazgo colaborativo e innovación en energía renovable
1 个月I couldn’t agree more with Ashley’s take on experiential marketing! Creating memorable, immersive experiences is such a powerful way to connect with prospects.
Directeur de centre chez IFC Groupe d'enseignement supérieur | Master en Secteur Financier
1 个月Excellent breakdown! Diversifying marketing channels and adapting to AI-powered tools is something all B2B marketers should focus on.
Advancing Construction Through Innovation
1 个月This was a great episode, Alex! The points about balancing professionalism with personality really resonated with me.