The Revenue Engine Newsletter

The Revenue Engine Newsletter

What Your B2B Marketing Is Missing (And How to Fix It)

Hey there! Alex from T.A. Monroe here.

Today, I'm excited to share insights from my recent podcast episode with Ashley Widener, Director of Marketing at Goco, a leading HR software company. Ashley revealed valuable strategies on building brand recognition, creating memorable marketing campaigns, and adapting to the evolving digital landscape.

Here's what you need to know:

1. Embrace Creativity in a Competitive Space

In a market dominated by established players and well-funded startups, creativity is key to capturing attention and building brand recognition.

"We really just want a wow moment where we'll stick with them in some way." — Ashley Widener

  • Go All Out: When participating in events, make a big splash to leave a lasting impression.
  • Create Memorable Themes: Develop unique concepts that align with your brand message and stand out from competitors.
  • Engage Multiple Senses: Use visual, auditory, and even tactile elements to create a fully immersive experience.
  • Measure Impact Creatively: Look beyond traditional metrics to gauge success, such as facial expressions and long-term recall.

2. Leverage Experiential Marketing

Bringing your brand to life through experiences can create powerful connections with your audience.

  • Design Interactive Booths: Create engaging spaces at events that encourage participation and conversation.
  • Incorporate Humor: Use clever themes or concepts that make people feel something—prompting brand recall.
  • Adapt to Virtual Spaces: Explore creative ways to bring experiential marketing into the digital realm.

3. Balance Professionalism with Personality

Even in industries dealing with sensitive information, injecting emotion into your marketing can set you apart.

  • Showcase Trustworthiness: Demonstrate your reliability while still presenting an approachable brand image.
  • Humanize Your Brand: Acknowledge that your audience wants to enjoy their work, and reflect that in your messaging.
  • Maintain Relevance: Ensure your approach still addresses the serious needs of your target market.

4. Diversify Your Marketing Channels

In an ever-changing digital landscape, to stay relevant you need to spread your efforts across multiple channels.

  • Experiment with New Platforms: Be open to trying emerging channels to reach your audience in fresh ways.
  • Optimize Existing Channels: Continuously refine your approach on established platforms to maximize impact.
  • Focus on Conversion Rate Optimization: Ensure you're making the most of the traffic you're generating across all channels.
  • Stay Agile: Be prepared to quickly adapt your strategy as algorithms are constantly changing.

5. Embrace AI and Emerging Technologies

Stay ahead of the curve by incorporating AI and other new technologies into your marketing strategy.

  • Adapt SEO for AI: Evolve your search engine optimization strategies to account for AI-powered search.
  • Explore AI-Powered Tools: Investigate how AI can enhance your marketing efforts, from content creation to data analysis.
  • Stay Informed: Keep up with the latest trends and developments in marketing technology.
  • Balance Innovation with Proven Strategies: Integrate new technologies while maintaining the core elements of your tried and tested marketing approach.

6. Foster Internal Collaboration and Engagement

Strong internal relationships and communication are crucial for effective marketing execution.

  • Break Down Silos: Encourage collaboration between marketing, sales, and customer success teams.
  • Create Engaging Internal Communications: Use creative approaches to keep your team informed and aligned.
  • Leverage Cross-Functional Expertise: Involve various departments in your marketing initiatives to ensure comprehensive, accurate messaging.
  • Make Work Fun: Apply your external marketing creativity to internal processes to boost team morale and engagement.

Want to dive deeper into these topics?

Accelerate your SaaS growth with in-depth insights and actionable strategies from industry expert Ashley Widener. Listen to the full podcast episode below.

Need more personalized guidance? Let's chat! Feel free to book a 30-minute consultation call with me, and we'll dive into your B2B SaaS marketing strategy together.


Boris Eibelman

Founder @ Data Pro | AI Solutions Expert: Leading the development of innovative AI applications

1 个月

This was such an insightful discussion!

Miguel ángel Lozano González

Presidente en Agrupa Energía AAEE | Experto en movilidad sostenible y negocio energético | Liderazgo colaborativo e innovación en energía renovable

1 个月

I couldn’t agree more with Ashley’s take on experiential marketing! Creating memorable, immersive experiences is such a powerful way to connect with prospects.

Sebastien Argeles

Directeur de centre chez IFC Groupe d'enseignement supérieur | Master en Secteur Financier

1 个月

Excellent breakdown! Diversifying marketing channels and adapting to AI-powered tools is something all B2B marketers should focus on.

Nate Clark

Advancing Construction Through Innovation

1 个月

This was a great episode, Alex! The points about balancing professionalism with personality really resonated with me.

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