The Revenue Engine Newsletter

Welcome to the Revenue Engine newsletter. It's a 5-minute read filled with data-driven insights and unconventional tactics.?

Today's issue is an absolute must-read for anyone running paid social ads who wants to become a category king.?

We're pulling back the curtain on the advanced strategies used by the real paid social pros to achieve total marketing domination.?

From psychographic targeting secrets to exploiting ad algorithms and leveraging innovative new ad formats, this newsletter will upgrade your paid social game overnight.?

Join the elite ranks of modern advertising wizards who command attention and profits like a finely-tuned machine.

Top Secrets for Running Paid Social Ads That You're Not Supposed to Know

We all know the basics of targeting by demographics like age, gender, location, etc.?

That's Marketing 101.?

But to really move the needle, you need to go deeper and tap into the underlying psyche of your audience.

Psychographic targeting is all about understanding the psychological motivations driving your customers' behavior.?

Their values, interests, lifestyle, attitudes - that's the juicy stuff that'll allow you to craft campaigns that truly resonate.

For example, let's say you're selling project management software to small businesses. Using psychographics, you could identify segments like:

• The "Efficiency Maximizers" prioritize productivity and streamlined processes above all else. Your ads to this group would highlight how your software saves time and simplifies workflows.
• The "Family-First Entrepreneurs" value flexibility to balance their business and personal life. You'd speak to them about managing everything seamlessly from anywhere.
• The "Software-Skeptic Technophobes" are wary of new tools and change. With this segment, you'd lean into proof points around ease of use and rapid onboarding.

See how that's way more powerful than generic productivity messaging??

By uncovering these psychographic nuances, you get to speak straight to the real pains and desires driving purchase behavior.

But that's just the start.

Get more in-depth tactics and frameworks by downloading our e-book below.

Raise your hand if you've felt like the almighty ad algorithms are working against you sometimes.?

Well, what if I told you it doesn't have to be that way??

That you can actually bend those algorithms to your will and turn them into your biggest asset?

One of the biggest algorithm hacks is around custom creative cycles.?

Instead of just setting and forgetting your ads, you'll learn to systematically rotate and refresh your creative assets based on performance data.?

That way, the algorithm keeps seeing your ads as fresh, relevant content to serve - maximizing impressions and engagement.

For example, let's say you analyze the data and see that your carousel ads have a dropoff after 5 days.?

You'd set up automated rules to swap in new creative variations every 4 days to stay ahead of that engagement curve. Brilliant, right?

But even more powerful is layering in advanced A/B testing tactics.?

We're talking way beyond just split-testing images or ad copy.?

Learn how to structure campaigns for multivariate testing to isolate the tiniest variables impacting performance in our e-book below.

Be honest - how many of you are still just running basic retargeting ads to everyone who has visited your website in the last 30 days??

Maybe throw in a "cart abandoners" audience, too, if you're feeling spicy?

While those basic retargeting plays might have seemed cutting edge a few years ago, today, they just ain't gonna cut it.?

If you want your retargeting game to be sharper than a samurai sword, you gotta level up.

One powerful tactic revealed in this guide is sequential retargeting.?

This lets you map out distinct audiences and ad campaigns based on the specific actions they've taken.?

For example:

• Someone who viewed a product but didn't convert could be funneled into an audience getting reminders of that product's benefits and bonus features
• Someone who subscribed to a free trial gets a different ad flow highlighting what they'd unlock as a paying customer
• And so on, creating purposeful audience segments you can strategically retarget with hyper-relevant messaging

We provided a lot more details in the e-book below.

Plus, you’ll discover how to leverage advanced AI and predictive modeling to identify the highest-value prospects based on granular behavior tracking.

By Alex Gluz - the founder and CEO of T.A. Monroe (a B2B SaaS Demand Gen Agency) and the host of the Revenue Engine podcast?

About the author: Alex is an engineer of world-class revenue engines for B2B SaaS companies. He’s the secret weapon behind countless brands’ customer acquisition successes. Alex created the proprietary, performance-driven frameworks that drive revenue engines. He hosts the Revenue Engine Podcast, where he talks about ideas with fellow industry leader.

I’ll see you next time with more great SaaS growth and scaling content!