The Revenue Engine Newsletter

Your Competition Is Already Doing This

Hey there! Alex from T.A. Monroe here.

Growth can feel tricky sometimes, can’t it? Katana, a cloud inventory software company, felt the same way. They were growing, but not as fast as they wanted.

By adjusting their strategy and focusing on their best-fit customers, Katana achieved incredible results—130% year-over-year growth in their ideal market.

Weekly Insight

The Steps That Helped Katana Grow 130% Faster

Katana wanted to break through to mid-sized businesses in the $10–50M segment. They had a great product but needed to connect with the right decision-makers.

Here’s what we helped them do:

Make Messaging Relevant:

• We reworked their messaging to speak directly to the challenges of specific SMB industries.
• Their ads clearly showed how Katana could improve efficiency, streamline production, and solve inventory headaches.

Target the Right People:

• Instead of casting a wide net, we focused on mid-sized businesses poised for growth.
• Using intent data, we pinpointed decision-makers most likely to act.

Use Data to Guide Decisions:

• Data told us what their audience cared about most.
• This insight helped us design ads and content that converted better at every step of the funnel.

What Happened:

• 130% growth in their target market.
• 60% more website visitors from social ads.
• 15% faster growth across all SMB customers.

Takeaway

You Don’t Need More Ads—You Need Smarter Ads

When you know your audience and talk directly to them, your results improve. Katana’s story shows how small shifts in focus can lead to big wins.

The Feedback

Action Item

Think about your customers. Are you speaking to their real needs? Take time to refine your messaging and focus on the audiences that matter most.

Read the Full Case Study Here

In Case You Missed It

• Building Resilient Teams and Driving Data-Driven Growth With Russ Hawkins
• From Stranger to Customer: Mapping the B2B SaaS Lead Warming Journey

Hope this was helpful!

Alex

P.S. I personally read and answer your email replies?

PLUS: Whenever you’re ready… Here are 3 ways I can help you grow your business:

1. If you enjoyed this, see all our previous wins in our collection of case studies here ?
2. If you want to see how you stack up against your competition, apply for our free competitors analysis?
3. Want a second opinion on your marketing strategy? Hop on a FREE strategy call with myself or one of our specialists.