ReveNEWS: The RevOps Newsletter - November 6th, 2024
Hyperscayle LLC
As a revenue operations advisory & implementation firm, we improve how marketing & sales work together to grow revenue.
Welcome to our bi-weekly newsletter where we share resources, trends, insights and practical #RevOps advice for leaders in marketing, sales, and revenue operations.
In today’s edition: We take RevOps back to foundations (data foundations, that is), reviewing your ops from the buyer’s POV, basics of lead routing, and how to tie your data together to tell a story.?
Today's edition was curated by Kelly Donlevy .
RevOps Insights: RevOps Framework Data Foundation
This month, we wanted to bring it back to basics. Many new businesses are experiencing rapid growth. This can come with its challenges, and it is easy to get caught up in the day-to-day shuffle and push larger initiatives to the back burner.?
At the end of the day, when it comes to your data foundation, it can end up costing you more pain in the long run. Take a look at what our Chief Architect Tony Tarantino has to say on the subject: Read Now .
Who to Follow in RevOps: Steve Brothers, Founder and CEO of Splashmetrics
In this Dive Deep Webinar episode , Steve Brothers revisits the foundational principles of effective B2B marketing and sales operations, focusing on the often-overlooked perspective of the buyer. By emphasizing a "back-to-basics" approach, he highlights how understanding the buyer's journey is essential to crafting strategies that genuinely resonate.
This episode serves as an important reminder that automation should always prioritize the needs of the end user, enhancing their experience rather than complicating it. With practical insights, Steve explores how aligning tools and processes with the buyer's expectations can lead to more successful and meaningful customer interactions.
Click here to watch the full webinar episode.
RevOps Resources
From Kelly Donlevy
Once you have your data foundation built, and your customer UX perspective taken into account for your process, what’s next? It’s time to tell a story to your stakeholders and make that data sing!?
As an avid redditor, I can’t help but share r/dataisbeautiful, and this particular example of how to elegantly display: Read Now .
RevOps Pro Tips
From Kelly Donlevy
Keeping it simple continues with our pro tips on lead routing:?
Integrate your systems: Integrate your sales and marketing systems so that leads can be seamlessly transferred from one system to the other. This will help ensure that leads are not lost in the transfer process and that they are routed quickly and accurately.?
There are great middleware options if ever your systems don’t have a native integration.?
Thanks to Justin Pe?a for this tip!
What RevOps Means to me
From Kelly Donlevy
Revops to me is an internal integrated marketing campaign. It is aligning the product, price, place, and promotion throughout all of the operational channels, ensuring that all teams are clear on the path forward, what considerations there are to factor into any decision making, and that everyone is focused on the same north star.
Share the RevOps Love!
Like what you read? Please share with other like-minded marketing, sales, and revenue operations leaders.