ReveNEWS: The RevOps Newsletter - August, 1st 2024

Welcome to our bi-weekly newsletter where we share resources, trends, insights and practical #RevOps advice for leaders in marketing, sales, and revenue operations.

In today’s edition: Discover how RevOps can drive efficiencies in a down market, follow insights from Rosalyn Santa Elena , read the RevOps Impact Newsletter, and more!?

Today's edition was curated by Sara McNamara .

RevOps Insights: How RevOps Can Drive Efficiencies in a Down Market

I love this article by Nick Rose because it speaks to the moment: the tech market slowly seems to be getting better, but many businesses are still cost-conscious...while simultaneously feeling uncertain on what to cut vs. what to keep.?

The best-positioned businesses have run a RevOps diagnostic, looking at their strategy, process, tech, and people to find efficiencies and tech debt. We want to build on/create more efficiencies while cutting down on unnecessary complexity and tech debt.?

Click here to read more.

Who to Follow in RevOps: Rosalyn Santa Elena, Founder at The RevOps Collective

Rosalyn Santa Elena is an amazing revenue operations professional who brings a wide array of experience to the knowledge that she shares on LinkedIn.

I especially appreciate her candid, non-nonsense nature and how willing she is to help others (she has a great RevOps community, for example!).?

RevOps Resources: RevOps Impact newsletter

Jeff Ignacio 's RevOps Impact newsletter is a treasure trove of information for those of us from marketing operations or customer success operations backgrounds who yearn to learn more about sales operations and how to integrate them into revenue operations.

Jeff discusses how to put together a forecast, diagnosing issues throughout the funnel, ICPs, and why he got into revenue operations.

Click to subscribe.

RevOps Pro Tips: Prioritizing People Over Processes

One of my favorite RevOps tips is to pay attention to the people. Too often, we get over-focused on the tech, the politics, or the processes and forget to win the hearts and minds of the people who will be expected to use them.

For this reason, I recommend setting up open office hours for folks to come to say hi and ask questions, as well as running quarterly and annual feedback surveys so you can keep a pulse on how your team and efforts are perceived throughout the business. With that data, you can make any improvements needed or pick up on issues before they become larger!?

What RevOps Means to Me

From Sara McNamara

To me, RevOps means aligning all go-to-market teams together, to make the business as successful and efficient as possible.

A well-run RevOps machine means being able to sleep soundly at night, knowing that you can adjust the company’s sails however you need and you can weather any storm that comes your way.

When you know your strategy, processes, tech, and people like the back of your hand, you have that great peace of mind that only comes from a well-oiled machine.?

Share the RevOps Love!

Like what you read? Please share with other like-minded marketing, sales, and revenue operations leaders.