ReveNEWS: The RevOps Newsletter - 29 May 2024

Welcome to our bi-weekly newsletter where we share resources, trends, insights and practical #RevOps advice for leaders in marketing, sales and revenue operations.

In today’s edition: Uncover the importance of diagnosing Revenue Operations during due diligence for private equity firms, explore RevOps Do’s and Don’ts tailored to different company stages, understand the value of revisiting RevOps process definition, and follow Jeff Ignacio .

Today's edition was curated by Madison Fazio

RevOps Insights: 3 Reasons Why Private Equity Firms Should Diagnose Revenue Operations During Due Diligence

In this article, Nicholas Rose explains why it's good practice for private equity firms to conduct a RevOps analysis on potential investments.?

Nick highlights the importance of reviewing the RevOps function during due diligence to identify gaps in sales, marketing, or customer success early on. By conducting this review upfront, you can develop an action plan from day one, rather than waiting for these issues to emerge during the first year. He also provides key metrics and risks to watch out for.??

Click here to read more.

Who to Follow in RevOps: Jeff Ignacio Head of GTM Operations, Regrow AG?

Jeff is a standout leader in the RevOps community with a passion for working with sales, marketing, and customer success leaders to drive revenue excellence. Jeff helps companies define and enable sales processes, foster collaboration, and scale systems to work efficiently. He shares his tips in his Substack newsletter and podcast, The RevOps Review.???

RevOps Resources: RevOps Do’s and Don’ts By Company Stage

This article covers CRM management challenges and best practices for startups, growth-stage companies, and large enterprises, highlighting the importance of strategic planning and expert implementation. Startups should plan for future needs, hire experts, and maintain data consistency to avoid technical debt. Growth companies must respect legacy customizations, prioritize technical improvements, and involve experts in key projects. Enterprises should standardize data definitions, use data warehouses for analytics, maintain usability to ensure adoption, and regularly assess the need for system upgrades.?

RevOps isn't one-size-fits-all regarding systems, data, and processes. As you scale, it's crucial to find solutions that meet your current needs while laying a solid foundation for future growth.?

Click here to explore the full article.

RevOps In The Real World - Self Assessment

Determining which aspects of your Revenue Operations to elevate can be a challenging task. Hyperscayle has developed a self-assessment to help you through this process. This assessment evaluates the operations behind your lead-to-cash processes based on Hyperscayle's five pillars of RevOps:?

1. Leadership Alignment?
2. Process Definition?
3. Team Structure
4. System & Tools?
5. Data Foundations?

At the end of the assessment, you will receive a diagnostic that indicates your firm's overall RevOps level. This diagnostic serves as a general guide, helping you identify which pillars you excel in and which may need more attention. Keep in mind your company’s maturity and growth expectations, as certain tools may not be suitable or worth the investment for smaller teams. This outcome can assist in propelling your business to the next level during periods of growth.?

Try the RevOps Self-Assessment?here!??

What RevOps Means to Me

From Madison Fazio

Often, it is easy to think that a new tool will fix all of your marketing or sales ops problems, but without a solid business process, the tool will likely become the scapegoat for ongoing issues.

Revisiting and refining your business processes is crucial for successful RevOps because it ensures that all revenue-generating activities are aligned, efficient, and scalable. Business processes form the backbone of how data flows between sales, marketing, and customer success teams.

By regularly evaluating and optimizing these processes, you can:?

1. Identify bottlenecks?
2. Reduce redundancies?
3. Enhance collaboration ?

This not only improves the accuracy of your data but also ensures that your teams are working towards common goals, ultimately driving better customer experiences and increased revenue growth.

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