ReveNEWS: The RevOps Newsletter - 28 Feb 2024
Hyperscayle LLC
As a revenue operations advisory & implementation firm, we improve how marketing & sales work together to grow revenue.
RevOps Insights: RevOps Framework Deep Dive – Team Structure
Most companies underinvest in people and don’t think carefully about the structure of the teams that support RevOps. It’s not enough to just have the right people for the right role – it’s important to build synergy and trust with leadership to get everything in an optimal state, trust the decisions of self-organized teams, and understand that every single step in the process is important.
The maturity of a RevOps organization is not only measured in the number of people on a team but how well they work together.
Read more here: https://hyperscayle.com/insights/revops-framework-team-structure
Who to Follow in RevOps: Mike Rizzo, Founder of MarketingOps.com
Mike Rizzo has built a strong community at MarketingOps.com and MO Pros, and is a top voice for topics including AI, the MarTech stack, product-led go to market, and more. We’re especially looking forward to MOpza24.
Follow him here: https://www.dhirubhai.net/in/mikedrizzo/
RevOps Resources: What is RevOps from Justin Pena
We like this straightforward post from our Salesforce Consultant, Justin Pe?a offering a high level definition of RevOps. In this post, he explains in more detail what RevOps is, the common challenges when implementing RevOps tools, and the importance of RevOps data in the decision-making process.
领英推荐
Check it out here: https://justinpena.com/what-is-revops
RevOps Pro Tips: Document, Document, Document
From: Christian Martinez
Make it a habit to create documentation for every task, regardless of its complexity. Whether it involves sharing the setup, thought process, or plan, having this information readily available can streamline your day-to-day activities.
Not only does documentation aid your team and mitigate potential future issues, but it also provides reassurance that in your absence, others can understand the decisions and processes for current initiatives. For example, there was this time right at the beginning of a recent client project when we needed to update a set of filters in a Lead Source workflow (standardization process).
The client thought that they could blank the data for the field as this would make things smoother, when in reality it was the opposite. Without data, we couldn’t filter properly, and all the new workflow didn’t work until we dug in to figure out what was happening.
Luckily, there was solid documentation and data back-up, so we were able to get everything back in order in no time, These sorts of examples happen all the time, continuously convincing me that taking time to document up front will almost always save time and effort in the end.
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