ReveNEWS: The RevOps Newsletter - 26 June 2024

Welcome to our bi-weekly newsletter where we share resources, trends, insights and practical #RevOps advice for leaders in marketing, sales, and revenue operations.

In today’s edition: Three mistakes to avoid when making a RevOps software purchase decision, new ways to align sales & marketing, visualizing data processes, and follow Leore Spira, Adv. for unique content.

Today's edition was curated by Mike Kiser, PMP

RevOps Insights: Three Mistakes to Avoid When Making a RevOps Software Purchase Decision

RevOps tools don't solve your problems—they empower your team to leverage business processes and data to identify root causes and develop long-term solutions that truly benefit your business.

This article offers key insights to consider when purchasing your next piece of technology, like short-sighted analysis, introducing unnecessary variables, and neglecting to prioritize processes.

Click here to read more.

Who to Follow in RevOps: Leore Spira, Adv., Director of Revenue Operations at Blink Ops

Leore a well-known LinkedIn content creator, uses the hashtag #revopsconfessions to drive conversations.

She has a unique perspective of RevOps, and her posts are usually thoughtfully presented to encourage dialogue and reflection.??

Stay tuned for Leore's latest insights and updates by connecting with her on LinkedIn.

RevOps Resources: Revenue Operations - A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth

This book by Stephen Diorio and Chris Hummel provides a good framework for thinking about RevOps holistically as your business’ go-to-market system.??

If you are unsure what RevOps means, this is a great starting point to think about the end-to-end process and what it means to go from “lead to cash.”

To learn more about or buy the book, you can find it here on Amazon.

RevOps Pro Tips: Visualize your Data Processes?

As my colleague Steven Pampreen once said, “Creating visualizations of networks and data processes provides immediate value. It’s often much easier to understand a problem or solution when it's represented by labeled lines and squares rather than blocks of text.”

Understanding how your data flows through your tech stack is critical for understanding how the data can support your business process, drive decisions, and solve problems. Investing in network diagrams helps you think strategically about your business processes and technologies to make better decisions that drive growth and efficiency.?

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Like what you read? Please share with other like-minded leaders in marketing, sales, and revenue operations.