Revealing the overhauled Gravitas brand

Our business-to-business (B2B) model heavily relies on partners. We are our partners’s do-tank in the management consulting industry across Europe, Africa, and the Middle East. Back in 2016, upon Gravitas’s inception, little did we know how fast Gravitas Global would turn into a standalone reputable brand that is independent of the reputation of its stellar partners.

As we close 2022, we wanted to share with our audience the craft and science poured into overhauling the Gravitas brand.

As the world continues its journey toward digitalization, branding has become top-of-mind for companies looking to differentiate their offerings and increase their bottom lines.

It is no longer an afterthought, and we know that!

The power of branding is relentless, and as we head into 2023, we thought there was no better time to reveal the Gravitas new brand.

The branding project revolves around the new Gravitas website, which sheds light on our people, clients, and partners in sections encouraging visitors to either engage Gravitas or partake in the company’s talent-managed community. The website is informative yet cutting-edge in its look, feel, content, and skeleton. Gravitas’s LinkedIn started a few months back with organic performance. The new brand is reflected on Gravitas’s page, along with additional efforts and investment into making it a go-to page for management consulting job seekers, subject matter experts, companies, clients, universities, and more.

While the impact of this visual and digital redesign is invigorating for our community of people and clients, there is still some noise each of our stakeholders can make:

1.??????Follow, like, comment, re-post, and contribute to the Gravitas #LinkedIn page

2.??????Conform to the new brand’s guidelines and encourage their use

3.??????We’d love to hear from you. Your feedback is critical to our brand overhaul implementation

We are proud of this brand overhaul, and we hope you find it relatable, relevant, and attractive. We did some visual and creative improvements to reflect our achievements and aspirations. Trust, however, that we are still the same, offering Depth in our delivery, positive Impact in our engagement, and Commitment to succeeding with and through you.

Author: Joana A. Barrak

Credits: BARB Creative Agency

#Gravitas, #GravitasGlobal, #TalkAboutGravitas, #Branding, #ReBranding