Revealed: An Obvious Truth Around Persuasion, And The Secrets To Bonding With Your Audience Through Your Ads (And Content)

Can you guess what is the most frequent reason for unsuccessful advertising?

It’s pretty obvious but you’d still be shocked.

Nope. Not having enough money to spend

It’s not even “The creative didn’t work”.

Well, it sort of it, but here’s the answer I want to give you:

People often forget to tell their audience why they should buy their product or service.?

Unusual! Right??

Well, not so much!?

It's a very casual mistake to tell your audience about all the advantages of your product and miss out on telling them why they need it. (I’ve been there myself, it happens).

It makes me concerned as so many people don’t understand this simple, but obvious, lesson about persuasion, yet wonder why their ads suck.?

Having been in the business of advertising for decades, I know how to use the power of persuasion, and seeing people failing at using it correctly just makes me sad, so thought I’d write this.?

So if you are a business owner, a digital product owner, a service provider, a coach or a consultant, or even an e-com person, and especially if you’re a copywriter - these principles are for you.?

I’ll even be discussing one or two points that I only share in my paid programs (lucky you). So if you are in this business it would be great for you and if you think this’ll help someone, tag them or share this post.??

And if this is your first time here, here’s a quick little intro…

Hi,

My name’s Adil Amarsi and I own a fun site titled: Greatestcopywriteralive.com. I’ve spent more than 20 years helping businesses like yours, across 428 different industries, markets, and niches, achieve remarkable results in sales and conversions by applying the art of persuasion through their stories.

I’m one of those weird ethical marketers who uses what he knows for the good of others.

And the reward for this has been able to help my clients generate a combined $1.2 billion in sales since 2008.

Now, I’ve done the intro, let’s talk about how this is going to help you.

Whether you are a Start-up, an established company, or an individual service provider, what I’m going to show you can boost your sales while growing your brand using the magic of your words.

So, let's dig in!?

I want to focus on 3 key points which can make a big difference for you.?

1. Know your audience
2. Know their wants and needs
3. Know how to sell them on the idea using your story?

Just think of it this way: If you know what someone wants and you have exactly the thing that they need, it's like a puzzle piece that perfectly fits.

You know the audience, you’ve got the perfect product for them, you tie them together with a good sales pitch and Boom!?

Sales!

(Life blood of every business)

The object of your ad copy is to remove as much fear as possible, while demonstrating why people want to buy and that it’s a no-brainer.?

This makes us crack down on the first code for writing ads and that is:?

#1? Speak to the right crowd

Speaking to the right audience is very crucial for every business.?

Imagine selling cat food to a person who hates keeping animals.?

It’s a hard sell.

There’s no end to the amount of time people who haven’t made this connection, in fact, one of my clients in 2020 came to me wondering why their ad wasn’t converting.

By all means, it should have as I couldn’t find fault with it, but it didn’t convert.

The culprit….. Targeting the wrong crowd.?

The results and outcomes of your product depend on your audience and why it's relevant to them. An offer that works well in one marketplace might not perform well in another.??

People fail to analyze the audience's needs before pitching them to buy.

And this is the main reason why even a fantastic written ad fails to drive sales.?

The next…

#2? Focus on what matters to them?

Remember one thing!

“People won’t buy your product or service for logical reasons.?

They will buy it for emotional reasons and justify it with logic!”

So after getting to the right marketplace, it’s essential to focus and research on the needs and desires of your audience. You should be able to answer the following questions when reaching a specific audience:

1. Does your audience actually need this product?
2. What is the solution your audience is looking for that they might find resolution in, in your product or service?
3. Is your written copy able to connect people emotionally?

??????????????

Once you have answers to these questions you can take a sigh of relief as you are on the right track.

Most people get 1 and 2 done pretty quickly, what really seems to screw people over is making sure their copy connects to people emotionally.

And I’m going to show you how to do just that.

#3 Use your story to win them over

Remember I told you above:?

People always buy for emotional reasons, and justify with logic…

Emotion and logic are? major points when it comes to selling.

Connecting with your audience emotionally,????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

This is where the art of story selling comes in! People are hardwired for stories, it’s how we used to pass information on to one another..?

By combining who you are, incorporating a deep, emotional bond to why your product/service is the best thing for the reader, you’ll stand out against your competition.

By knowing your story, and telling it, you’re able to have people see themselves in your past, while allowing you to essentially show them what’s possible.

By sharing the ups, downs, ins, outs, and all abouts, that’s what it’s about (I’ve now got the hokey cokey stuck in my head - 30 years later, damn it)

You want the solution to be the hero of the story, not you.

Business is all about solving problems, so show your audience you’ve already solved theirs.

Once your audience has the idea that you have the solution to their problems, no power on Earth can stop your conversions from going through the roof.?

Write this down, a quote a dear friend of mine - Jesse Elder said that has stuck with me for over a decade since he said it.

“If you can explain to someone their problem, better than they can explain to themselves, you’ll have a customer for life.”

And this is essentially what I’m suggesting you do.

Now keep all of this in mind, hell, start an “Adil’s notes” doc if you want to, as I’ll be sharing more ideas on how to sell without selling..

If you’re interested and want to go a little bit deeper, hit me up directly or reach out through the comment section below, and we’ll go from there.

Have yourself a wonderful day and I’ll see you over the week.

Till then…

Be continually awesome,

Adil

P.S. If you’re not happy with your welcome sequence, let me know by commenting “Welcome” and I’ll send you something.

(Just for transparency - it’s to a sales page but I want you to read the sales page because I essentially tell you how to write a really good welcome sequence that’ll help you bring in more customers and clients for your business/show up to your webinars and seminars)