REVEALED: 3 Things Micro & Small Business Owners Must Know Before Advertising!

REVEALED: 3 Things Micro & Small Business Owners Must Know Before Advertising!

There are three ways micro or small businesses can influence people:

?? Talk about how good you are.

?? Have others talk about how good you are.

?? Demonstrate how good you are.

In sales and marketing, #3 is the most effective.

Demonstrating how good you are not only helps you influence them, but it also generates a lot of goodwill and allows you to reach a much larger segment of your market. This acts as a client magnet. (Omg! I just revealed a $100,000 hidden treasure ??). Not to mention that people are ten times more likely to come to you to learn something than to be sold to.

Let’s see this:

Scenario 1: You send 100 people to your website or landing page, which is only speaking to the 3% of your market that is looking to buy, with a call to action (CTA) like 'get a quote' or 'buy now.' This type of CTA typically converts at around 3%, yielding 3 leads. A typical conversion rate for this type of offer is 30%, resulting in a single sale from this exercise.

Scenario 2: You send the same 100 people to your website or landing page that speaks to the burning questions that the market has with a high-value content. This type of offer generally converts at 25% because it’s aimed at educating the market rather than selling. Because the offer is more educational, naturally there is less buyer intent behind it, so these leads close at a lower rate of typically around 12% if nurtured correctly. Resulting in 3 sales. Net result? Same cost to generate the 100 visitors, with triple the number of sales.

So, now that you understand how value-marketing works and how it can significantly increase sales for your company, you should consider the type of offer that would truly provide value to your prospects, whether it is a free report, video, cheat sheet, webinar, seminar, or something else.

Remember, it must be designed for mass-market appeal, answering the most pressing burning question, and providing the single most valuable and immediate solution to that problem.

So, go ahead and apply this and get sales after sales in your business.

Now, if you need help with the actual mechanics of how to create such irresistible offers for your micro or small business, then just let us know.

Business Success Strategist for Micro & Small Businesses

@KavithaRajeevkumar