Revamp Your LinkedIn Strategy with Edutainment: Key Insights & Examples

We hope you enjoy these Growth Notes from the latest episode of Social Media for B2B Growth Podcast . Host: Michelle J Raymond and Guest: Travis Tyler - Sr. Digital Content Producer PandaDoc . The fully accessible podcast is available - audio podcast with edited transcript and video with subtitles.

Edutainment: The Blend of Education and Entertainment on LinkedIn

Edutainment combines educational content with entertainment, making complex or dull subjects enjoyable and approachable. Techniques such as storytelling, humour, and visuals increase engagement, visibility, and business results. Tyler cites Benjamin Franklin and Walt Disney's works as inspirations, demonstrating that even complex ideas can be made enjoyable and attention-grabbing.

Scroll-Stopping Formula: Hooks, Visuals, and Audio

Businesses must utilise compelling hooks, visuals, and relevant audio elements to capture the viewer's attention in seconds. Tyler suggests experimenting with curiosity-provoking hooks, eye-catching visuals, and entertaining audio, and even trying improv comedy courses to sharpen your content creation skills.

Boosting Brand Recognition with Short-Form Video Content

Short-form video content, 30-60 seconds long, is a powerful tool for quick message delivery and attention-grabbing on LinkedIn. Businesses can disrupt patterns to showcase their unique brand message, creating lasting impressions on potential clients. Tyler encourages different approaches to find what works best for each company's unique message.

Product Videos vs. Social Content

While creating product videos for LinkedIn, differentiate between searcher-oriented and scroller-friendly content. Searchers seek specific information while scrollers browse their feeds casually. Tyler suggests informative, relatable videos without unnecessary distractions for effective audience engagement.

Embrace Your Zone of Genius

Content creation fear can be mitigated by acknowledging and using your unique talents or 'zone of genius.' Experimenting with new ideas and approaches leads to authentic and impactful content. Seek input from friends and colleagues on your natural skills to produce high-quality content.

Edutainment is a potent tool for LinkedIn content creators. Mixing education and entertainment in short-form videos can captivate, inform, and motivate viewers, promoting brand recognition and growth.

Turn your business into a lead-generator with these edutainment-driven strategies:

???Engage your audience by mixing education and entertainment, transforming even mundane topics into captivating content.

???Master crafting hooks, visuals and audio, captivating viewers within 30-60 seconds.

???Stand out with short-form video content and pattern disruption techniques for brand recognition.

???Perfect product videos tailored for LinkedIn "searchers" and "scrollers" without unnecessary distractions.

???Overcome content creation anxiety, embracing your creative instincts for impactful LinkedIn content.

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Cheers

Michelle

Michelle J Raymond is an international LinkedIn Company Pages expert, LinkedIn B2B Strategist, Corporate Trainer, podcast host and two times author, teaching marketing teams and agencies to sell more on LinkedIn.

Her mission is to do “Good Business with Good People.”

Are you looking for a competitive advantage to leverage LinkedIn to achieve your business goals?

My services -

• LinkedIn for B2B Growth Strategy,
• LinkedIn for B2B G.R.O.W.T.H Masterclass - foundation training for everyone.
• LinkedIn for B2B Community Building Masterclass - advanced training to set your Company Page Admins up for success.

Learn more about the services?here .

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