Rev Up Your Auto Marketing with WildJar Call Tracking

In today's automotive market, the landscape of car sales has evolved significantly. More and more customers are turning to online research before setting foot in showrooms. However, dealerships often struggle to effectively track these online interactions, particularly phone enquiries.

Given that a significant portion of car buyers kickstart their purchasing journey with a phone call, dealerships stand to gain substantial advantages from a tool capable of analysing these calls and revealing their outcomes.

WildJar offers cutting-edge call tracking solutions designed to streamline call operations, provide valuable insights into call handling practices on a broader scale, and illuminate the underlying intentions behind each call. For automotive dealerships, gaining insights into inbound calls is crucial.

The majority of customers in the automotive industry prefer contacting businesses via phone calls or texts over other communication channels. When customers reach out to a dealership, they are typically well-prepared after conducting extensive research and are often serious about making a purchase.

Therefore, it's imperative for management to promptly access call outcomes and discern which channels are most effective at driving inbound traffic. By leveraging the capabilities of call tracking and analytics, dealerships can refine their call handling strategies to enhance their connection rates during these critical initial buyer interactions.

When it comes to converting phone calls into valuable face-to-face time with your clientele, WildJar offers the perfect solution. Our software is designed to drive sales up and stress down, providing all the necessary tools for comprehensive call analytics. Streamline your communication processes with our call tracking software for automotive, and you'll immediately notice the difference.

What is call tracking software?

Call tracking is a software solution that records the information about each call, including who called, when they called, and how long the call lasted. It can be used to track calls from any source, including phone numbers, keywords and websites. This data is then stored in a central database for easy access by sales agents or managers.

What is dynamic call tracking?

Dynamic phone tracking assigns uniquely generated trackable phone numbers to each visitor to their website for marketing purposes. Trackable numbers will give data about customer journeys and the source of each customer, such as SEO, PPC, and more. This is in addition to fixed numbers that are usually used for offline media like TV, radio and print. Although fixed numbers can still be used for data, they don't provide as much detail as dynamic call tracking numbers.

How does call tracking software work?

Call tracking software records the customer journey online and offline including keyword search, phone number, time and date of the call. Call tracking is a crucial tool for gaining insight into how well your marketing campaigns are performing. Did you know that 80% of all customers conduct research online before buying products or services? For this reason, it's important to know what information is being provided on your website and other websites so that you can further improve customer service and sales strategies. If you have an online store, call tracking can help identify which products are most popular with customers when they phone in their orders. This will allow you to adjust the pricing accordingly as needed based on demand for certain items over others in order to maximise profits while minimising waste on unneeded inventory (such as might happen if too many customers were ordering one particular item).

Call tracking software is essential for your automotive business

Call tracking software is essential for any dealership that wants to see the ROI of its marketing efforts and understand how its customers are interacting with them. As you can probably tell, call-tracking software can be used for a lot more than just simply tracking phone calls. Call tracking software helps you understand your customers better by allowing you to capture every single piece of information about them: who they are, where they came from, what they do when they get on the phone with your company, why they chose your company instead of another one (if applicable), what questions they had before calling, etc.

10 Reasons Why Your Car Dealership Should Use WildJar?

1. Customers prefer calling for immediate answers rather than waiting for email responses, making efficient call tracking essential for dealers to analyse and act on enquiries promptly.
2. While tools like Google Analytics track web leads, call tracking is vital when prospects choose to call instead of filling out web forms, ensuring accurate attribution of sales to the right channel.
3. Call tracking helps monitor the transition of leads to sales, crucial for maximising dealer profitability as online leads are converted into phone calls and then customers.
4. Many prospects still favour telephone communication for personalised service, making call tracking essential for engaging effectively with customers and enhancing their experience.
5. Call tracking links incoming sales leads from various sources, enabling analysis by marketing segment for better engagement and increased sales.
6. Call Handling Process Improvement through Comprehensive Call Recording
7. Effective Marketing Budget Allocation via Phone Lead Campaign Identification
8. Automated SMS Follow-ups for Improved Customer Reconnection Rates
9. Effortless Onboarding: Seamless Integration at WildJar
10. Efficient Integration: WildJar with Hubspot, GA4, and Google Analytics

WildJar's call tracking software transforms automotive businesses. It assists dealerships in understanding customer behaviour and refining marketing strategies. Through analysing phone calls, dealerships can boost showroom visits, appointments, and ultimately sales. With WildJar, businesses can convert calls into face-to-face interactions, enhancing sales and remaining competitive in the market

Tame your inbound phone leads.

Want to see how WildJar can improve your marketing and customer experience through automotive call tracking??

Give us a call to find out more about all the features of our services.

0330 818 7212?

Book a demo today and discover the WildJar difference! [email protected]