The Return of the Value Crisis
Brandon Edwards
Seasoned healthcare executive in marketing and managed care services
Even before COVID-19 hit, ReviveHealth was tracking what we called the “value crisis” for hospitals and health systems — the growing inability of providers to defend the cost of care relative to the actual value they provide.
This issue has been smoldering for a number of years, and in 2019, we compared our industry to the proverbial frog in the pot of water. After years of slowly growing tension, here we were, water at 212 degrees, having reached the boiling point. And if that was true in 2019, COVID-19 has only ensured that the value crisis will remain a critical challenge for traditional providers in 2021.
In this webinar, you’ll hear from Chris Bevolo, an expert in health system marketing, and Malea Reising, Payor Provider Relations lead at ReviveHealth. They have a lively discussion around how hospitals and health systems have a story to tell, but right now they aren’t telling it – individually or as an industry.
With COVID-19 adding fuel to the fire, the issue will come to a head in 2021, and the winners in the value conversation will proactively turn the issue of value from a negative to a positive. They also address proactive strategies to address the CMS Price Transparency Rule and preview our Annual Trust Survey Results.
Check out the webinar with Chris and Malea →
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