Return on Time

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Friends of Branded!

Happy Saturday and I hope everyone had a great week.

Team Branded ventured down to Orlando, FLA earlier this week for the ICR Conference and I must say, it was a tremendous event. On behalf of Branded as well as the portfolio companies ICR also extended the invitation to participate in this annual event, we appreciate being included and the entire Shoutout section below is dedicated to this first conference of 2024.

For the Top of the Fold section this week, it was a recording of a special episode of our Hospitality Hangout that will be part of the 2024 DRA Restaurant Marketing Summit that was the driver and inspiration of this week’s theme – Return on Time Invested ("ROTI"). I therefore want to give a thank you ‘The Technology Guy’ and ‘The Digital Guy’ for being this week's muse. IYKYK.

It’s often said that time & money are our most valuable commodities or said differently, that time & money represent the purest form of zero-sum games.

A zero-sum game is a mathematical representation in game & economic theory of a situation that involves two sides, where the result is an advantage for one side and an equivalent loss to the other. Simply put, one player’s gain equals another player’s loss.

I’m going to take a risk here and reject the notion that money is a zero-sum game b/c there’s always an opportunity to make more of it, whereas there is no opportunity to create more time. Time is therefore our most important commodity, and it should be valued and respected accordingly.

A friend & mentor once helped me understand that prioritizing what’s most important and letting go of what's less so at least allows you to manufacture more time by freeing yourself of unnecessary commitments, responsibilities or otherwise. Thank you, as always, Mr. Wolf.

As I jump into ROTI (and yes, I love the restaurant ROTI, but no, there's no connection between ROTI and ROTI in this week’s H^2), let’s first put a definition around Return on Time Invested.......

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I mentioned in the Top of the Fold that this week’s Shoutout section was dedicated to our friends at...

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Readers of the Hospitality Headline, that are interested in learning more about Branded’s portfolio companies, investment strategies and future opportunities, are invited to explore becoming part of our Access Hospitality Network.

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In today’s episode of Hospitality Hangout, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” are joined by Chris Dull, President and CEO of Freddy’s Frozen Custard & Steakburgers, and Chris Wren, Vice President Head of International Development of Dairy Queen.

You can tune in on?Spotify,?Apple,?Amazon,?iHeart, or your favorite listening platform!

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This week's winner of the WITW is Branded contest goes to one of our summer interns and a dear friend of Branded,...

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Who made the B List?

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BUSINESS

Entrepreneurship Is Like a Self-Imposed ‘Escape Room’. Beware the Trap.

By:?Seth Temko, Solutions Services Partner at Branded Hospitality Ventures

Entrepreneurs and other business leaders often underestimate the time and effort required to bring their ideas to fruition. This can be a ‘trap’.

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MARKETING

The Fastest Way to Learn Everything You Need to Know About Restaurant Marketing

By: Rev Ciancio, Head of Revenue Marketing at Branded Hospitality Ventures

I go to a lot of trade shows. Typically there isn't a ton of marketing content presented. It usually leans more operational, culinary, or leadership-focused. When there are marketers on stage, the conversation is usually strategic.

Strategies are helpful.

Further to that, who is the person in the org tat needs them? It's not really the CMO / Head of / VP of marketing, you know, the person that actually attends the trade shows. It's the marketer who is in the trenches, running social media, managing the loyalty program, creating the emails, etc....

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That’s it for today!

See you next week, (about the) same bat-time, same bat-channel.

It takes a village!

Jimmy Frisch & Julia Suchocki Branded Hospitality Ventures [email protected] & [email protected]

235 Park Ave South, 4th Fl | New York, NY 10003

Branded Hospitality Ventures ("Branded") is an investment and advisory platform at the intersection of food service, technology, innovation and capital. As experienced hospitality owners and operators, Branded brings value to its portfolio companies through investment, strategic counsel, and its deep industry expertise and connections.

Learn more about Branded here: Branded At-A-Glance January 2024