The return of quality over quantity - How the pandemic has changed consumer trends for the better
HUSH Communications
We are your eyes, your ears and your voice in the marketplace.
Consumer patterns have changed. Spending on luxury goods, travel beauty and fashion took a turn through the pandemic. People began to take stock of what they had and realised that their buying patterns were not necessarily healthy or necessary.?
Lock-downs changed the way we lived from the ground up and forced us to eliminate many things from our schedule and this included the need for more plus more!
We have returned to living in a way that is simpler with the return to old fashion values. Sharing a home cooked meal with a small group of friends at home instead of eating out. Buying a dress that is beautifully crafted, and timeless to keep as a sustainable piece. Choosing to really cherish our travel plans instead of rushing the process beginning to end. We want to do less, but do it well.?
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This trend is starting to be reflected in popular culture and media. Publisher GQ has just created “The Quality List”, a special feature that highlights quality products across lifestyle categories, confirming that this change in attitude is here to stay. We see major international brands such as Volvo pushing hard to create products that are inline with the needs of the consumer and the planet, placing a firm stance on the longevity of their vehicle’s to ensure buyers have something that lasts. It looks like fast fashion, and FMCG goods could soon be a thing of the past as they slowly take a turn in a new direction.?
So what does all this mean for our industry and the way we practice PR moving forward. We must ensure that everything we do is filtered through the lens of less is best. We want to work with brands that promote quality and sustainability. We want to create ideas that foster intimacy and have depth. We want to create media stories that are extremely targeted so we don’t waste the time of the already time-poor and overworked journalist pool.
It is really time to take things slower, make them better and ensure their impact is lasting.