Here it Comes Again: The Monogram Canvas Bag
Everyone is doing them from Dior to Gucci and Celine. For my latest Buro story, I take a little look at the history of the monogram canvas bag, which dates back way beyond the Noughties - though of course we all remember it from then! Excerpt below, link to full piece below below...
"With its affinity to streetwear now so well cemented, it would be all too easy to assume that logomania was born in 1996 - and not in 1896 as, actually, it kind of was; when Louis Vuitton’s son Georges introduced the iconic LV Monogram canvas in honour of his late father. Ever since, the design has served as a badge of luxury branding, adorning trunks and handbags to elevate the status of a humble, but very durable fabric. It’s one that, in 2019, has made a serious come back on the It bag front.
Everyone from Gucci to Celine, Dior, Coach and, of course, Louis Vuitton are loving this branded-textile workhorse right now, which taps into house heritage in a more-sophisticated-less-obvious-logo way. Most designs are adorned with distinct geometric patterns, built from brand initials or the name of the label itself, to create something akin to a cool 1970s wallpaper print (a time in which the canvas bag had previously experienced a bit of a heyday).
It was in 1967 that Dior’s then creative director Marc Bohan came up with the Dior Oblique canvas..."