Rethinking Touring at SXSW 2023

A follow-up to the SXSW 22 panel (How to Tour in Alternative Venue Spaces), How to Tour in 2023 Without Going Broke, moderated by Dan Mangan , artist, and co-founder of Side Door , shared tangible strategies for rising artists who don't necessarily have the funds to tour in a grandiose way or without a specific purpose, which was the primary focus of the discussion.

"Touring intentionally is the name of the game these days, more so than ever before. Not to say that it's not always worth it. You just have to really look at it and think if it might be worth it to you,” said Andrew Leib .

Key talking points from these live music experts:

• the silver linings to touring and doing shows post-pandemic
• how the latest tech can save you money, for example, using chatGPT to route your next tour (yup, we said it)
• some of the silver-bullet moments in their careers
• ways to diversify income as an artist
• how to find alternative venues to play, like doing house concerts
• discussing whether or not attending music conferences is worth it for your career
• the importance of building community and how to do it
• and so much more!

Push play and watch the full panel below:

Connect with the Speakers

• Andrew Leib - Artist Manager at Red Light Management
• Peggy Hogan - Marketing & Label Manager at Next Door Records/Outside Music Inc.
• Evan Pang - Artist (Aysanabee)
• Dan Mangan - Artist & Side Door Co-founder