Rethinking TA: The Power of Employer Branding

I have to be honest—talent acquisition budgets took another hit this year. It got so bad I half-expected to see recruiters at the last ERE conference walking around in barrels with suspenders. But even with tighter budgets, organizations still found creative ways to attract talent through employer-branded campaigns. And if you want to talk recruitment marketing ROI, James Ellis is the guy to know. He'll be at the ERE Recruiting Conference too.

James and I sat down to chat about some of the most effective employer-branded campaigns that delivered impressive results. But here’s the surprising part: companies were actually shutting these campaigns down. James dives into why businesses should embrace employee-generated content, like TikTok videos, instead of pulling the plug on them.

Listen to what James Ellis has to say: