Rethinking the Role of People in an AI-Powered World.
iProperty Cloud
iProperty Cloud is an innovative world-class platform for the Property and Housing Industry.
Despite initial doubts, AI has begun to exceed human performance in tasks once deemed impossible. From analysing medical data to composing music and even designing buildings, AI has proven its potential to revolutionise how we work and live. These advancements prompt important questions for the social housing sector: Can AI help to solve the housing crisis? Will it redefine tenant engagement? Should we fear its potential or embrace it wholeheartedly??
These are valid questions, and ones the social housing sector must confront as AI becomes more integral to our work.?
What is AI, anyway??
Think of AI as an evolving partner in your daily work, particularly in social housing. Rather than a cold, distant machine, AI can be seen as a digital companion, working alongside housing professionals to streamline processes and offer personalised support to residents. Just as computers redefined the modern era decades ago, AI is shaping the next chapter of innovation. Its capabilities, from recognising patterns to offering real-time insights, are being woven into the fabric of daily life. Today, nearly two billion people have interacted with AI-driven systems, experiencing how these tools can be insightful, adaptive, even surprisingly intuitive.?
Within iProperty Cloud we are exploring and adapting new AI tools in our daily work, and to be honest, they’ve helped us immensely. From saving time to streamlining processes, AI has empowered us to work more efficiently and professionally. It’s not just about automation; it’s about doing more with less, focusing on what truly matters, and delivering better outcomes for our teams and the people we serve.??
Housing professionals bring invaluable insights into the needs and challenges of residents, and AI is here to amplify their capabilities, not completely replace them, helping them work more efficiently, improve decision-making, and foster stronger connections with the communities they serve.?
Exponential growth and tangible impact in Housing?
Imagine AI as a “housing navigator” or a trained co-pilot. It doesn’t forget, it's always ready to assist any time of the day or night, whilst it leaves the critical decisions in the hands of skilled housing professionals to drive it’s focus. It can predict maintenance needs before issues arise, streamlines repairs to save time, and highlight trends to help housing professionals optimise resources effectively. AI is not here to take over, it’s here to support.?
With iProperty Cloud, we leverage these capabilities to empower decision-makers with actionable insights, enabling staff to focus on what matters - building trust, fostering community, and delivering better outcomes.?
What AI tools are available today??
The rapid advancement of AI has introduced a suite of powerful tools that are already making a significant impact in the social housing sector. Last year, we embraced AI Copilot, a revolutionary assistant designed to help housing professionals navigate complex tasks with ease. By automating repetitive processes, providing real-time recommendations, and offering personalised insights, AI Copilot has helped teams save valuable time and focus on strategic priorities.?
We’ve also recently highlighted digital adoption solutions - tools that ensure staff can seamlessly integrate new technologies into their day-to-day lives. These solutions simplify training, reduce the learning curve for new systems, and empower professionals to make the most of their technology, leading to increased efficiency and reduced errors.?
Other AI-driven innovations include predictive analytics platforms that anticipate housing trends and resident needs, conversational AI chatbots - Microsoft Digital Contact Centre (CCaaS) that provide 24/7 support to residents, as well as smart maintenance systems that detect issues before they become costly repairs. Each of these tools are designed to amplify human expertise.?
With iProperty Cloud, we continue to embrace and refine these technologies to ensure they address the unique challenges of the social housing sector. By integrating AI tools into our platform, we’re not just transforming processes and functionality, we’re helping housing professionals make a lasting difference in their communities. It’s not just about the ‘AI tools’, it’s about a shift in mindset and approach.?
Looking beyond ‘algorithms’ - What about values??
AI may be built on algorithms and focused on data but reducing it to just code misses its essence. Imagine AI as a living library, a vast, growing, evolving repository of insights, creativity, and potential. This view encourages us to think critically about what we want AI to represent and how we can use it to reflect the values that matter most in social housing: empathy, inclusion, and accountability.?
We believe AI is an extension of human expertise, it’s like a newly trained, super smart co-worker that’s able to turn their hand to new tasks and responsibilities every day. It’s a way to amplify the skills and compassion that housing professionals already bring to their work. It’s not just about automation though, it’s about using technology to enhance the human touch and empower staff to focus on adding value.?
How do we ensure AI is ethical, transparent, and inclusive??
As we adopt AI across the sector, it’s vital to ask the right questions. How do we ensure AI is ethical, transparent, and inclusive? How can we design systems that address real challenges without losing sight of the people they aim to serve? These are questions we must answer collaboratively to shape a future where AI supports both housing providers and residents. With iProperty Cloud, we’re clear that our use of AI should be about driving and supporting better outcomes, it’s not just a fad or a buzzword. That means citations for the knowledge used to provide answers, to engender trust from those using it, being clear about where and how answers are arrived at, and always keeping the human using it in the driving seat of what, when, and how it’s used.?
Shifting mindsets: Embracing AI as a co-creator?
The real transformation here isn’t just about implementing AI, or creating bottom-line efficiencies, it’s about rethinking how we view the provision of great services. AI should not be seen as a replacement for human effort but rather as a co-creator to solving complex or time-consuming challenges. In the context of social housing, this means leveraging AI to support professionals, expand access to services, broadening our reach and impact to those we are aiming to support.?
With iProperty Cloud, we’re championing this shift in mindset. By embedding AI into our solutions, we’re not just launching new features, or tools, we’re making AI part of how we do things. We’re empowering housing professionals to move beyond repetitive tasks and into strategic, impactful work. Together, we can create a future where technology and human expertise work seamlessly to build stronger, more connected communities.?
This year, we’re diving deeper into rethinking AI in social housing—shifting the focus from just using AI tools to transforming how we lead with AI. Let’s move beyond the buzz and explore how AI can truly empower housing professionals to drive innovation and create lasting impact.
Join the conversation at Housing Technology conference 2025!
Want to know more about our talk and what we have planned for the conference? Visit our landing page for details!
We can’t wait to see you there! ??
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