Rethinking Rejected Resumes, Social Media Campaign:
image: flexjobs

Rethinking Rejected Resumes, Social Media Campaign:

Are you constantly searching for viable candidates to fill open positions and feeling like you're just going through the motions? Need help finding the perfect fit for your team, even though you've tried all the usual channels? You're not alone!

Today, we're diving into the world beyond traditional recruitment methods and exploring two powerful strategies to help you uncover a hidden pool of top talent:

Option 1: Break Free from the ATS Trap (Is Perfect for Recruiters & Hiring Managers)

Sometimes, the best candidates must surpass your Applicant Tracking System (ATS). I'd like to show you how to identify potential talent hiding within your rejected resumes by focusing on skills, not just keywords.

Option 2: Give Resumes a Second Chance (Recruiters & Job Seekers)

Have you ever applied for a job but felt your resume got lost or thrown into the abyss of denials via the ATS? Let's learn together how to make our application stand out and advocate for the value you can bring, even if you weren't chosen initially.

Which path will you take?

Below are two social media campaigns on how to recruit and be recruited for a position initially passed over. It's time to unlock the full potential of the talent pool!

Campaign Idea 1: "The ATS Trap: Are You Missing Out on Top Talent?"

Platforms: Utilize a mixture of platforms, such as LinkedIn, Twitter, and Facebook, to reach HR professionals, hiring managers, and job seekers.

Campaign Elements:

Start with an Eye-catching Visual: Create an image with a strong headline like Is Your ATS Blocking Hidden Gems? or Don't Let Keywords Blind You! Rethink Rejected Resumes.

Short & Engaging Text: Pose a question like Struggling to fill open positions? Your ATS might be filtering out top talent! Learn how to unlock a hidden pool of qualified candidates.

Blog Link: Include a clear call to action with a link to your full blog post for detailed advice. Allow candidates to give their honest feedback on the interview process without feeling that they will be kicked out of the pool of candidates because of their honesty.

Hashtags: Utilize relevant hashtags like #TalentAcquisition #RecruitmentMarketing #HiringTips #ATS #HiddenGems

Campaign Goal: Increase awareness of the limitations of relying solely on keyword-based ATS filtering and drive traffic to your blog for solutions.

Set a timeline to evaluate how the program is moving along. Have you noticed any changes? Has your candidate pool widened? Provide feedback for yourself and your hiring team.

Campaign Idea 2: Resume Revival: Second Chances for Top Talent

Platforms: Target LinkedIn and professional networking groups to reach recruiters and hiring managers.

Campaign Elements:

Short Video Clip: Create a brief video (around 30 seconds) with engaging visuals and text highlighting the benefits of revisiting rejected resumes.

Create a What If...?" Scenario: Briefly present any business hiring scenario from your blog, showcasing the limitations of traditional/current recruitment methods.

Offer Solutions: Quickly introduce the concept of reviewing past applicants with transferable skills and experience.

What Is Your Campaign Goal?: Spark conversation and encourage recruiters to consider revisiting rejected resumes as a viable strategy for finding qualified candidates.

Some Additional Tips:

Run a short contest or giveaway: To increase engagement further, consider offering a free recruitment resource or consultation for those who share their experiences with revisiting past applicants.

Special Note For Hiring Managers & Recruiters:

Tired of Filling Open Positions? This blog aims to direct or guide you on unveiling hidden gems within your existing applicant pool. Learn how to unlock top talent by rethinking rejected resumes.

Stop Wasting Time & Resources! Vacant positions cost more than you may think; it's time to discover how to leverage transferable skills and experience to find the perfect fit for your team.

For Job Seekers:

Don't Let Your Resume Get Lost! Find out how to make your application stand out, even if you weren't initially chosen. Find ways to boost your resume chances by getting to the individual who has been searching to get qualified candidates like yourself into their company.

Feeling Overlooked? Learn how to advocate for your value and land your dream job.

The Perfect Candidate Might Be Hiding in Plain Sight: Are You Ready to Look?

The traditional recruitment scramble involves endless job postings, generic applications, and a never-ending cycle of the "Thank you for your interest in our company, we have had a large number of candidates, and although your experience and skills are impressive, we have chosen to move in another direction."

Only for the candidate to check your website three or four months later, and the same position is posted.

This blog aims to crack open the vault and unlock hidden talent within your existing applicant pool. I have provided different strategies for both recruiters and job seekers, revealing how to:

Free Your Hiring Team from the ATS Trap: Learn to identify top talent based on transferable skills, not just rigid keywords.

Give Resumes a Second Chance: Discover how to make your application shine, even if you were initially passed over.

But here's the real kicker: We're not just throwing information at you. I've even included actionable social media campaigns to help you immediately implement these strategies.

Ready to unlock the full potential of your talent pool and finally find that perfect fit?

P.S. We're also curious to hear about your experiences! Have you ever been overlooked as a hidden gem by an ATS? Or perhaps you've succeeded in giving a past applicant a second chance? Share your stories in the comments. It's time to open a conversation built around uncovering the talent waiting to be discovered or rediscovered.


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