Rethinking the Luxury Hospitality Landscape: Quality Over Quantity

Dear LinkedIn community,

In an era of constant expansion and seemingly endless possibilities, it is essential for us to question the current trend of big hotel companies relentlessly launching new properties and brands. Instead, we believe that the focus should be on enhancing existing brands and cultivating purposeful luxury experiences for our discerning customer base. I aim to promote a transformative perspective in the industry, highlighting the importance of unique boutique hotels that radiate charm, boast exceptional positioning, and those developers that are bold enough to establish cooperations with luxury lifestyle brands.

The rise of "spray-on brands" has saturated the overall hospitality market, diluting the essence of what makes a brand truly remarkable. Already in 2017, blogger and hospitality consultant Daniel Lesser pointed out that numerous new brands fail to establish a distinct identity, leaving their properties feeling generic and devoid of character. In this age of hyper-connectivity, guests crave authentic and meaningful experiences that go beyond the superficial trappings of luxury.

Rather than pursuing quantity, we should prioritize quality, focusing on making existing brands better and successful. By nurturing and refining established properties, we can provide our loyal customers with elevated guest experiences that reflect their desires and aspirations. It is through genuine connections, personalized service, and attention to detail that luxury hospitality truly shines.

Moreover, the benefits of independent boutique hotels should not be overlooked. These properties possess the advantage of being able to curate their offerings to cater to a specific niche or demographic. With a strong personality and ownership, independent hotels can forge deep connections with their guests, creating an intimate and exclusive environment. This level of authenticity and individuality is difficult to replicate in larger hotel chains.

Additionally, luxury hospitality properties associated with and branded by a luxury lifestyle brand bring a fresh perspective to the industry. By collaborating with renowned names from the worlds of fashion, automotive, or other relevant sectors, hotels can tap into a brand-specific and therefore customer-specific guest experience. Such collaborations imbue properties with an exclusive ambiance, offering guests a smooth continuation of the brand they already appreciate and rely on, provided the management company possesses the flexibility and innovation to deliver these purposeful experiences outside the confines of rigid corporate norms.

At RVS Hospitality, our dedication lies in facilitating purposeful luxury hospitality encounters. Leveraging our extensive expertise and tailored services, we empower luxury hotels, residential projects and non-hotel lifestyle brands to unlock their inherent potential. We firmly believe that by embracing a "less is more" philosophy, the industry can rekindle its vibrancy, presenting guests with extraordinary and significant voyages. For us, quality takes precedence over quantity.

In summary, let us challenge the anticipated surge in demand for additional hotel properties and brands. Instead, let us concentrate on fortifying existing brands, investing in independent boutique hotels, and forging alliances with luxury lifestyle brands. Through these endeavors, we can forge a hospitality landscape that reveres authenticity, purpose, and individuality, ultimately redefining the notion of luxury for a new generation of discerning travelers.

Together, let us shape the future of luxury hospitality.

Sincerely,

Emanuel Schreiner

CEO, RVS Hospitality