Rethinking Lead Generation: Play to Your Strengths
For many agents, the idea of cold calling or traditional lead generation can feel overwhelming, especially those who thrive on creativity and flexibility. But here’s the truth—lead gen doesn’t have to fit into a rigid box.
The key is freedom within structure. Instead of forcing a method that feels unnatural, align lead generation with what excites you. One agent who hated cold calls discovered that garage sales were her sweet spot—she now meets 50-100 potential clients every weekend while vintage shopping. Another built her business around dog parks, hosting events and fundraisers, all while generating leads.
The objective remains the same: set appointments. But how do you get there? That’s up to you. Whether it’s open houses, Facebook messages, or community events, the best strategy is the one you’ll actually follow.
This insight comes from my interview with ADHD Real Estate Coach, Tyler Elstrom, who shared powerful strategies for making lead gen work for every personality type.
If you struggle with traditional lead gen, ask yourself—what do you love? Then, turn that into your strategy. When lead gen feels like a passion instead of a chore, success follows.
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