Rethinking Digital Fundraising: Insights and Action for Nonprofit Success in 2024

In 2023, GivingTuesday marked a global outpouring of generosity, amassing over $13 billion since its inception in 2012. Despite a modest increase of 0.6% in the U.S. to $3.1 billion , the decline in participation mirrored broader trends in the nonprofit sector. This juxtaposition of growth and challenges encapsulates the current fundraising environment.?

At the same time, though, Moore's clients experienced a 50% increase in year-over-year digital revenue on GivingTuesday , significantly outperforming the average. This success wasn't accidental; it resulted from meticulously crafted digital strategies tailored to the evolving philanthropic landscape.?

As we approach 2024, understanding these strategies is not just beneficial; it's imperative for success. Our upcoming webinar, "The Keys to 2024 Digital Success," on January 25 is not just another digital event. It's an essential gathering for nonprofit leaders and digital marketers aimed at navigating these evolving dynamics with efficacy and foresight. It's about embracing the nuances of the current philanthropic climate and transforming them into opportunities for growth and impact.?

The webinar, spearheaded by Adva Priso alongside Mike Crump and Kayla Twain , will present an analytical yet practical perspective on these strategies. The focus is not on what worked in the past but what will work in the future. This approach is critical, especially considering the mixed signals from the latest GivingTuesday and Charity Navigator findings.?

The webinar will offer insights that are both reflective and forward-looking. It's about understanding the "why" behind the numbers and the "how" of applying this understanding to future campaigns. The aim is to equip nonprofits with the knowledge and tools to weather and thrive amid challenges.?

This is your invitation to join a conversation that's vital to the future of nonprofit fundraising. Join us on January 25 to equip your organization with the knowledge and tools to meet the future head-on.?

In the meantime, you can register for the webinar here, and we invite you to download our latest Giving Tuesday report here .