Rethinking the Creative Process: Beyond the 'Big Reveal'

The 'Big Reveal' – an age-old tradition in design, where countless hours and decisions culminate in one dramatic presentation. This approach has been deeply ingrained in the design world; designers get a rush from it, clients expect it.

But the world is changing. Fast.

Cloud-based tools, AI, and a constant flow of real-time information mean that in today’s world, collaboration isn’t just a nice to have, it's essential.

That’s why at Lazy Sundays, we operate on a fundamental principle: No Big Reveals.

We see brand design as an open, collaborative journey, not a behind-the-scenes magic trick.

Why?

Because we’re not just designing any brand – we’re designing your brand. And we can’t do that without your help every step of the way.

We don’t create for you, we create with you.

Our clients are more than just clients – you’re our partners. Your expertise and intuition about your brand and audience are invaluable, and combining this with our design experience leads to magic.

That means we don’t leave you waiting for a grand unveiling. Rather, we bring you into the heart of the creative process. Regular updates, open communication, and involving you in every decision mean you’re with us at every turn. This approach ensures that you not only understand the critical decisions we make but also feel a deeper sense of ownership over the brand.

Your insights blend with our creativity, ensuring the end product is not a surprise, but a shared achievement.

“We believe that clients should invest in a partner that will empower and up-skill internal teams rather than gate-keep great work.”

Iterative by design.

The journey to a great brand identity is iterative, filled with moments of reflection and refinement. And, even though we’d love to be that brilliant, we know that our first ideas are never the best ones. They need nurturing, feedback and tearing apart with your feedback and perspective.

Our process doesn't rush to the finish line but bakes in time for considered critique, ensuring that the final brand identity is not just unique and memorable, but also deeply connected with your brand's essence.

This iterative process – a back-and-forth of refinement and discovery – ultimately leads to a more thoughtful, impactful brand.

It’s all in the toolkit.

Our goal isn’t just to deliver design; it’s to empower your team with the tools they need to thrive.

The true value of our work lies not in the delivery of the final product, but in providing a toolkit and education that enables internal teams to tell a compelling, consistent brand story across all channels.

After all, great brands sit at the heart of everything: from product to culture, sales and more.

That’s why we’re not about quick sprints or fancy guidelines; we guide you to long-term growth by embedding your brand where it matters: across your business. Ultimately, this is how your brand will support your business growth.

This approach allows us to create brand identities that live and breathe in every aspect of your organisation, ensuring long-term resonance and impact. In this journey with us, you gain not just a brand identity but the wisdom and tools to continue telling your story, your way.

Revealing processes, not outcomes.

At Lazy Sundays, we've fully embraced a shift from the 'big reveal' to a more open, collaborative way of working. This change is all about working hand-in-hand with our clients, making sure your input and insights are a big part of the process every step of the way.

Fundamentally, we believe this approach doesn't just lead to better and more authentic brand work; it also changes how we work together, moving from a power dynamic where we’re the experts, to one where we’re your partners, and where the true value lies not just in the final product, but in the shared experience of creating it.