Rethinking Career Growth: The End of the Corporate Ladder

Rethinking Career Growth: The End of the Corporate Ladder

For decades, the corporate world has reinforced the idea of career progression as a ladder—a single, upward path that moves in one direction. But this mindset no longer reflects reality. Job tenure is shrinking, industries are evolving, and the skills we need are constantly changing.

On a recent Career Club Live podcast, Coco Brown, CEO of Athena Alliance, argued that careers should be viewed as landscapes to navigate, rather than hierarchies to climb. Thought leaders like Dorie Clark, Herminia Ibarra, and Harvard Business Review support this shift, encouraging professionals to prioritize skill-building, lateral growth, and reinvention over simply chasing titles.

This isn’t just a theory — it’s backed by data. The Bureau of Labor Statistics reports that the average American will hold 12 different jobs over a lifetime. [BLS]

Meanwhile, McKinsey & Company found that the lifespan of a learned skill is now less than five years. [McKinsey]

Simply put: If you’re only looking up, you’re missing opportunities all around you.


The Problem with the Career Ladder

For years, professionals were encouraged to think of their careers as a predictable, upward climb. The traditional career ladder model assumes:

  • Stability – Your first job sets the foundation for long-term success.
  • Linear progression – Each step forward is logical and sequential.
  • A final destination – The goal is to reach the top.

But today’s workforce looks radically different from when this model was created:

  • Job tenure is shrinking – The median tenure at a company is now 4.1 years, and even lower for younger workers. [Pew Research]
  • Career reinvention is normal – Over 60% of professionals have made a complete career change at least once. [Indeed]

? Skills are evolving rapidly—employers now expect 39% of workers' core skills to change by 2030." [World Economic Forum]

The old way of thinking no longer applies. If your only strategy is climbing upward, you may find yourself stuck when industries shift, jobs disappear, or skill sets become obsolete.


Embracing a Landscape Mindset

A landscape mindset means thinking of your career as an open field of possibilities rather than a single, rigid path. This approach prioritizes:

  • Lateral moves – Expanding expertise instead of chasing titles.
  • Skill-based growth – Future-proofing your career with new competencies.
  • Portfolio careers – Blending different experiences, from board roles to consulting.


1. Focus on Skills, Not Just Titles

Traditional career paths often prioritize promotions over actual skill-building. But in a rapidly evolving job market, the most valuable professionals are those who focus on gaining new skills rather than collecting titles.

Example:

  • A VP of Marketing moves into Product Management to gain deeper insights into customer behavior—becoming a stronger candidate for a CMO role.
  • A CFO transitions into Operations to better understand execution — gaining the breadth of experience needed for general management or board service.

?? The takeaway? Skills compound. Titles don’t.

2. Make Lateral Moves Without Fear

Lateral moves are often misunderstood. In a ladder mindset, they seem like stagnation. But in a landscape mindset, lateral moves are strategic positioning for future growth.

Real-World Proof:

  • Sheryl Sandberg (former COO of Meta) took a lateral move from Treasury to Operations at Google, gaining operational expertise that later shaped her leadership at Facebook.
  • Indra Nooyi (former CEO of PepsiCo) built her career by working in engineering, consulting, and strategy, rather than climbing a single-function hierarchy.

?? Lateral moves aren’t setbacks — they are career accelerators.

3. Expand Beyond Traditional Career Paths

Success today isn’t just about climbing within one company—it’s about building a diverse career portfolio that opens new doors.

Examples of Career Diversification:

  • Consulting – Expanding your expertise while building additional income streams.
  • Board roles – Enhancing leadership credentials.
  • Entrepreneurship – Turning skills into business ventures.
  • Speaking & Writing – Establishing thought leadership.

?? Dorie Clark calls this creating “multiple income streams” — ensuring career security, flexibility, and freedom.

Final Thought: Define Success on Your Own Terms

With industries evolving and job markets becoming unpredictable, success isn’t about reaching the top of a hierarchy — it’s about crafting a fulfilling, adaptable, and growth-driven career.

As Coco Brown puts it:

“If you flip your resume sideways and think of it biographically rather than hierarchically, it changes everything.”

So stop climbing. Start exploring. The best career opportunities aren’t always up — they’re all around you.

What an insightful read. In one article, my entire career is validated. Thank you Bob Goodwin and Coco Brown

B Randall Willis

Founder | Growth Strategist | Advisor | Artist

2 周

Great perspective on career growth Bob Goodwin. Coco Brown brings a unique and strong perspective to executive career advancement.

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