Rethink, Rewire, and Optimize: Your Blueprint for Growth
Tiffani Bova
Growth Strategist | Analyst and Advisor | Keynote Speaker | 2x WSJ Bestselling Author | 3x Thinkers50 | What's Next Podcast Host
If you’re serious about optimizing your sales approach, it’s time to dig deep and ask yourself some tough questions. Are your customers' evolving expectations being met? Are there opportunities to streamline the buying process? And most importantly, are you set up to catch changes in the market before your competitors do?
The companies that continuously ask these questions and aren’t afraid to pivot their strategies are the ones that not only stay afloat but thrive. Optimizing sales isn’t just about protecting revenue—it’s about learning more about your customers along the way.
Let’s take Walmart as an example. In my book, Growth IQ, we explored how Walmart was on the cutting edge of trends like Buy Online and Pick Up in Store (BOPIS), which was a relatively new concept at the time. BOPIS allowed Walmart to meet its customers where they were—online—while leveraging its vast physical store network to fulfill orders quickly and efficiently.
Fast forward to 2024, and Walmart has continued to optimize its sales strategy. In Q2 2024, Walmart achieved a record 37% share of the US online grocery market. Their investment in e-commerce continues to pay off, with almost 45% of their growth driven by the online segment. Walmart's ability to pivot and lead in digital transformation has cemented its place as a retail powerhouse.
"Across almost all categories, we’re seeing growth. The food business in particular has accelerated." — C. Doug McMillon, President and CEO, Walmart
What’s remarkable about Walmart’s journey is their commitment to evolve with their customers. From pioneering BOPIS to becoming a leader in online grocery, Walmart’s focus on optimization wasn’t just about responding to competitors—it was about consistently innovating in a way that put customer convenience at the heart of their strategy. And that’s a lesson for all of us: the businesses that prioritize customer experience and optimize their sales processes will be the ones that thrive in the long run.
It’s time to stop waiting for change—let’s be the ones who make it happen.
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Tiffani
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1 个月aimentalhealthadvisor.com AI fixes this (AI Mental Health Advisor) Growth requires optimization and innovation.
Chief Experience Officer at billquiseng.com. Award-winning Customer CARE Expert, Keynote Speaker, and Blogger
1 个月QUI TAKEAWAY: Future-proof the customer experience. In addition to asking, "What happened?" to your people after they have engaged with your customers, ask them, "What if?" Exceeding the expectations of current customer needs and innovating future potential customer wants will maximize the ROI of CX.? Tiffani, thank you for sharing your insight which prompted me to share mine. Although my QUI TAKEAWAY is a perennial platitude, you offer specific proactive service and sales strategies to enhance the customer experience. For that. thank you. I very much ?? appreciate you.
Build Confidence ?? Gain More Visibility ?? Dial-Up Your Impact ?? 20+ Years Experience ?? Coach, Best-selling Author, & Speaker UN Panelist????
1 个月I agree 100% Tiffani Bova! Stop waiting for change and make it happen! Donna Morris is so great at this, all while ensuring Walmart employees are #kind in the process.
Strategic visionary & Co-sell guru who lives for better together stories for my clients | partners | family & our ?? | STEM Advocate | ACW Chapter Chair | #cosellguru #securesales #womenincyber #AI
1 个月Thank you so much for always coming in with the thought leadership at exactly the right time! I have enjoyed your book so much.
Social Media & Community Strategist | Content Creator | Solopreneur | AI Trainer | Comedy Event Producer
1 个月Your emphasis on constantly reevaluating and optimizing our sales approaches is spot on. It’s a great reminder that businesses need to be proactive, not reactive, in meeting their customers’ evolving expectations.