Rethink, Regroup and Grow.
Last week The Rolling Rogues had nearly 50% of their planned shoots cancelled due to the COVID-19 pandemic - a situation we were fully expecting and understanding of.
Like many other businesses, we then envisaged our remaining projects being postponed or even cancelled, which would have brought 2020 to a grinding halt for the Rogues and its thriving and ambitious clients.
But truth be told, we were so very wrong!
We’ve watched humans spread heartfelt kindness and generosity throughout the world during this torrid pandemic and, as a business, it’s provided us with some much-needed time to reflect and again speak on a human level to past and present clients, thus developing new and exciting content strategies for when this global issue subsides.
Safe to say, and we say this with a huge amount of modesty and integrity, but we’re busier than ever before. From unearthing old footage and re-editing because we’re unable to travel and shoot new content, or even showcasing the latest products at our in-house studio, it’s a testament to businesses and every single person involved who has been asked to adapt and emerge with new creative ideas.
The objective of this post was to showcase what the human mind can achieve when something unprecedented occurs, as well as honing in on how important it is to restructure and modify business plans so when the time comes to really make strides, then you’re fully prepared.
This testing period has certainly been a learning curve and the importance of online marketing and archived content has enabled the Rogues to be proactive for our clients.
We’re blessed to live in a time where communication is so accessible, so spend the time speaking to businesses, on a personal and professional level, and look to forge even stronger relationships or rekindle old ones. It’s never been a more important time to do so.
Meanwhile, use this time to tick off the tasks that have been sitting at the bottom of your list because they didn’t take precedence.
There is light at the end of the tunnel, and the exciting projects and events will come to fruition, but this is the perfect time to rethink, regroup and grow.
We’re all in this together.
The Rolling Rogues.