RethINK! Direct Mail is making a come back... use the power of print!

Although we are a digital orientated company, we believe that direct mail is still one of the best forms of marketing. Why?

Not everyone is active on social media, up to date with their emails, watches TV or listens to the radio. But everyone receives post.

9 out of 10 people open and read Direct Mail. On average, 2 out of 10 people open and read an email. An email can often be overlooked and moved straight to ‘Trash’,  whereas a Direct Mail has the real ability to connect with the reader. Print can be beautiful, tactile, real, compelling and personal, giving the reader the touchy feel to the communication your sending them. Print is a communication you can trust.

Direct Mail is more flexible than ever. Adapting to modern technology to make print interactive through personalisation and use of tech such as QR codes, Augmented Reality, PURLs and more that all guide reader online through their smartphones to a targeted landing page with clear calls to action.

Yes, this does mean that you need to have mobile friendly landing pages and a website you can view on any device or browser, but we are here to help with that if needed. We strongly believe that a designers and marketing professionals imagination can be best applied via print opposed to email, so we implore anyone looking to generate awareness of their company to think about print first when thinking about which channel to use.

Unlike email, Direct Mail is not automatically sent to the bin. Especially with an enormous amount of spam via email in particular, soaring into everyone’s inboxes on a daily basis. This may accumulate to just one of the reasons why people are reluctant to take further action via emails which is shown through the statistics.

I have managed hundreds of targeted Direct Mail campaigns in the past few years, going right back to when I was a print company owner winning awards for our great DM campaigns, through to now being a marketeer. I can testify first hand that print when done right is one of the most effective marketing channels still, and possibly always will be. - Paul Warren

Direct Mail is personal and it’s proven. In fact, 86% said it made them feel more connected with a company. When operated and personalised in the correct demeanour, this can really drive amplification, sales and interest toward your business. As long as it is not pessimistic or dreary then it really can grab attention, engaging with the reader, leading it to get passed around the household or workplace. In effect, reaching more people than an email.

It may prove to be more expensive than an email but it certainly proves to get results. Recent figures show that 92% of people take out online activity after receiving a Direct Mail.

Has this made you rethINK?
If so, please get in touch with our team as we may not be a print company but we can help you to build a strategy for personalised, targeted and meaningful multi-channel marketing built around Direct Mail that will deliver results for your business.

For more information please visit www.visix.co.uk or call our team on 01442 767076 and we will be happy to help you.