Rethink the box; why just think outside it?
Sachin Nair
Results-driven marketing consultant in strategic marketing, understanding customer needs, creating effective marketing messages, and improving operational processes for better efficiency.
"Think outside the box" is a well worn bromide.
Sometimes, people say such things, but expect an answer that is well within the box.
Maybe, you could reimagine the box- a round box instead of a square box. Maybe a yellow striped box instead of a plain box.
Why not a steel box instead of a wooden box?
Maybe, you could turn the box sideways, or upside down.
Tried thinking of a different corner of the same box?
What if the box starts spinning? What if it starts dancing?
Why should the box be a box? Can’t it be a tin? Can’t it be a bottle? Can’t it be a bag?
Want to try swapping boxes?
Maybe, don’t think of the box at all- why be constrained by any box?