Retention x Education, and CXSummit-24 ??

October 2024?Newsletter

Positive momentum continues for the Retention Education course suite following a trip to Scotland for active-net last month. A wide variety of operators are looking to upskill and invest in their staff, and thus educate and retain members too. Latest feedback below...

Read on to find out how education is key to boosting retention - both for staff and for members. If you prefer your education face-to-face, then check out the ConnectCX Summit hosted by our friends at Proinsight Mystery Shopping and Fitronics .

If you have any questions at all, please get in touch or comment below.

Boosting Retention with Education: Empower Your Staff and Your Members

The more we explore the relationship between retention and education in health and fitness clubs, the clearer it becomes that they are deeply intertwined. In fact, a well-educated member is not only more likely to stay committed but also more engaged in their fitness journey.

As well as training, developing, and progressing staff, you need to educate your members on a wide range of topics, which helps with retention for both members and staff.

Staff Education - Technical and Soft Skills

Most staff have technical skills through training, whether a level 1, 2, 3, etc fitness instructor, or lifeguard qualifications, which have mandatory and regular updates to maintain safety standards.

But soft skills and business understanding are often lacking, or not given enough focus in the fitness industry. Perhaps this is because these skills are harder to train. This is also why forward-thinking managers are looking to recruit people with soft skills; compassion, empathy, initiative, as the technical skills can be added more easily. This shift will take time though, and we need to work with what we have, try to upskill the current workforce, who are willing, with the right tools and show them the stimulating pathways and career opportunities open to them.

Click here to read the whole article about Member Education and sharing knowledge, and Health Education for Staff, Members, and Non-members.

Retention Education Training Suite feedback

Here's more great feedback from the first course in the new Retention Education Suite developed with FutureFit for Business

Membership Retention Essentials

• Some useful insights, made me think again about the customer journey and my part in it. Receptionist, Mid Devon District Council
• Very easy to navigate, good information and interesting. Helps understand better what retention means and how to help the business. Fitness Manager, Active Plymouth
• Good information and strategies that are easy to remember. The short quizzes were good too. Club Manager, NR Health Clubs

The first course covers why retention is important to you, and what you can do to affect it. It is written for anyone and everyone working in fitness or leisure, and encourages staff purpose. It leads into the Core Retention Knowledge course.

Request a Quote here, or find out more about the whole Retention Education suite.

ConnectCX Summit and Collective Networking

We're excited to be supporting the ConnectCX Summit in Solihull on 12th November, hosted by our partners at Proinsight Mystery Shopping and Fitronics . GGFit and Future Fit for Business will be exhibiting at the event and at the awards dinner. Plus, every delegate will receive the Membership Retention Essentials course, worth ￡45.

Guy will also be taking part in The Retention People Forum on 13th November. Click the links to find out more and book your tickets now. ?

And to round off the year, we'll be networking at the UCI Track Cycling Championships.

Join us with The Collective, generously supported by Quoox on Fri 6th Dec 2024.? Very limited tickets are available to meet for food and drinks, and then watch the best track cyclists in the world whizzing round the London Velodrome.?

Find The Collective on facebook, LinkedIn, and YouTube, where you can like, subscribe, follow, listen to podcasts, and register to watch livestreams, or catch-up.?

If you want to discuss any of these ideas or talk about how to help your business or your members, please just hit reply to this message or send your contact details to [email protected].?