Retention tip 7/15 - Communities, Elevate and new pods ??

May 2023 Newsletter

As we pick our way through Bank Holiday May and Coronation parties, we're thinking about Communities in tip #7 of our 15 tips for 15 years of GGFit.

The fitness industry community will come together in June for Elevate, the UK's biggest B2B trade show for fitness, sport and physical activity. We have some of the great speakers lined up as guests on Your Dream Gym in the run up to the event, and will be hosting a panel on HealthSeekers on Wednesday 14th June, so hope to see you there!

If you have any questions at all, please get in touch.

What do Communities mean to your members? (Tip #7)?

There’s lots of talk about building communities around your club, but what are the best ways to do this, and how can it help with member retention?

The difference in definition between a club and a community is that a club is a group of people who come together for a common purpose, whereas a community is a group of people living in the same place or having a particular characteristic in common.

?So, a club is not necessarily the building or venue (although we often visit the club). And when we talk about communities, we’re often referring to the clubs within the club; it’s important to think about communities in plural, or multiple clubs, particularly when it comes to improving retention.

Looking at different collective groups of members, you have people who follow a particular instructor, especially group exercise. There are groups who arrive as the doors open for their early swim, members who always join in with the latest fitness challenge, or members and non-members who congregate at the club once or twice a week to get together and go for a run.

Click here to read the whole article to find out about referrals within communities, local and social communities, focus, and added value.

ELEVATE 14-15 June 2023, Excel London

We're looking forward as always to the Elevate – the B2B event of physical activity conference and exhibition, the UK's largest B2B trade show dedicated to fitness, sport, and physical activity.

Attended by gyms, studios, sports clubs, universities, schools, personal trainers, and private practices, it offers unrivalled networking and unparalleled learning from over 200 expert speakers, and 250+ suppliers showcasing innovations designed to elevate physical activity levels.

On Wednesday 15th June at 13:45, I will be chairing a panel on HealthSeekers in the Activating the Nation theatre, joined by Lee Gaskin from 1Life (Management Solutions) , Gary Sheppard from Parkwood Leisure , and Alexa Passingham from Wellonomics . Find out more here.

Then at 14:55, in the Business of Physical Activity theatre, I'll join Ivan Stevenson and Julie Allen for the Winning the War on Attrition session. Details here.

Find out more and book your tickets at ElevateArena.com

The Collective

Series 5 of YourDreamGym is underway, featuring some great conversations with Jack Shakespeare , Craig J. , Sal Pellegrino , Rob Jones , and Sohail Rashid . Last week we heard from Frank Valencia from HYROX, it's Rob Johnson from Future Fit for Business this week, with more Elevate speakers featured leading up to the event.?

A big thank you to Xplor Gym UK , Brawn Power , and Elevate – the B2B event of physical activity for their support. Please like, subscribe, and share on Apple, Spotify, and other channels.

Adam Daniel MBA hosts The Business of PT, where he shares stories and gets business tips from PTs at the top of their game.

Hear from Hugh Hanley , Katie Bulmer-Cooke , Robert Joseph Cappuccio , Rachel Holmes , Matt Gleed , and Rob Beale .

Thanks to miha bodytec EMS UK Ltd. and FCubed Fitness for their support with series 1. Please don't forget to like and subscribe!

Keep an eye out on Facebook, LinkedIn, YouTube for #AskTheExpert sessions, live-stream round-table discussions, and other opportunities to share, collaborate and grow...?

Thanks to everyone who attended The Collective Golf and Networking Day on 25th April, especially 4Leisure Recruitment Ltd , Taylor Made Designs UK Ltd , TA6 - powered by Alliance Leisure , and Independent Gyms for their support on the day. Great networking, wonderful sunshine, and some very average golf was enjoyed by all!

If you want to discuss any of these ideas or talk about how to help your business or your members, please get in touch.?