Retention tip 6/15 - Challenges! Plus LetsMove & new PT Business podcast ??

March 2023?Newsletter

This month, tip #6 of our 15 tips for?15?years?of?GGFit?talks about challenges, which is very apt as we're enjoying Technogym's Let's Move for a Better World, running from 14 -31 March.

Your Dream Gym?goes from strength to strength, and The Collective launches another podcast -?The Business Of PT?with Adam Daniel.?Several recent guests from both appeared at PerformX recently, which was a great event!

If you have any questions at all, please get in touch.?email us here, or?book a call here.

Challenge your members to stay longer (Tip #6)?

Once you’ve onboarded all your new members (and returning members) at the start of the year, you’ve hopefully looked at upselling, referrals, and rewards. By March, the motivation of some members will start to wane, so it’s time to challenge their fitness.

A great challenge is one that most of your members take part in.?Contrary to what many fitness instructors think, a hard challenge is not a good challenge, since most of your members either won’t take part, or will and will then never join a challenge again.

Ultimately, fitness challenges improve engagement and retention because they give instructors something to talk to members about. Really good challenges get members talking to each other too, and help increase the feeling of community, or club within your club. The more inclusive they are, the better. Build clubs, not cliques.

Click here to read the full article, find out about the best challenges, and the?Zero to Hero new member challenge, or read on to find out about LetsMove...

Lets Move For a Better World

It’s no coincidence that Technogym’s global challenge runs in March (14-31 March in 2023). It’s a great way for clubs to add a little extra motivation for their members, keep them visiting or being active, and even add extra members.

A global campaign to get more people moving, and a fight against sedentary lifestyles, LetsMove is about collecting MOVEs for your club. But it’s about a whole lot more, like learning new ways to become active, inspiring your local communities to move more, competing against other clubs and countries, and ultimately, creating a better world!

You need to be connected to the mywellness ecosystem to take part, check?Technogym.com/letsmove?to see if there’s a club near you taking part, or to see how your country is performing on the league table.

Join our live stream on Tuesday 4th April on?LinkedIn,?YouTube, or?Facebook?to find out more about celebrating challenges with members, and what happens next (specifically for LetsMove, but you’ll get some great ideas regardless of your system/kit).

Attracting the Health Seeker -?A?Playbook for New Health Club Subscription Models

With 7 in 10 people (in the UK) looking to make health improvements post COVID-19, now is the time for the fitness industry to diversify, to build a broader, stronger membership base, and to grow beyond 15% market penetration.

Click below to download the Health Seekers Playbook for gyms, health clubs, studios, bootcamps, colleges, workplaces and communities.?You'll learn about...

• Health seeker membership strategies
• Health check appointments
• Supplementary revenue streams
• Target customers and campaigns?

...and much more.

Health Seeker Coaching Course

Feedback is already coming in as instructors train to become health coaches.?

"The amount of information I received from the course is huge so having this available to me will benefit me massively."

We've partnered with? Future Fit for Business ?to develop the?Health Seekers Coaching?course, which gives your team the tools and skills to support members with understanding and improving their health.?

It's the start of a programme of services designed for clubs?to support more people with their health, but also to help the industry to recover, build, and become more resilient.?

The Collective & Events

Listen to Oliver Patrick , Jessica Lever , Amy Ritson , Rachel Young BSc , Andy King , Kate Corfield , Paul Woodford , and many more talk about exercise and how they would work out in their dreams on series 4 of YourDreamGym.

A big thank you to?Johnson Reed,?PerformX, and?Proinsight?for their support.?Please like, subscribe, and share on?Apple,?Spotify, and?other channels.

Adam Daniel MBA hosts the next podcast from The Collective - The Business of PT, where he shares stories and gets business tips from PTs at the top of their game.

Series 1 features Hugh Hanley , head of PT for PureGym , award-winning Katie Bulmer-Cooke , Global PT and coaching legend Robert Joseph Cappuccio , and the amazing Rachel Holmes , with more great guests on their way every Wednesday morning.

Thanks to? miha bodytec EMS UK Ltd. and? FCubed for their support with series 1.?The Business of PT is here, don't forget to like and subscribe!

Keep an eye out on?Facebook,?LinkedIn,?YouTube?for Ask The Expert sessions, live-stream round-table discussions, and other opportunities to share, collaborate and grow...?...and book your place now for our next in-person event; Tuesday 25th April 2023 is The Collective Golf and Networking day, at Royal Ascot Golf Club.

Tickets are available here?or get in touch for special deals on four-ball or sponsorship packages.

We're also really looking forward to networking and learning at active-net on 29-30 March at Eastwood Hall, and hope to see you there!

If you want to discuss any of these ideas or talk about how to help your business or your members, please just hit reply to this message or send your contact details to?[email protected].?