Retention Theory | The Week of June 13

Optimize the proportion of the information vs. time spent on a page using the retention theory.

This theory claims that a person can maintain focus for only an estimated period of time. This focus can be obstructed by a variety of obstacles, from the elements that surround the information a reader is trying to retain to the way this information is presented.

Some design elements can create cognitive barriers, which will impact the way the end user will perceive information at each stage of the user experience. With the retention theory in mind, you can plan the information load more precisely. 

Check one of the most popular UX Magazine articles to learn all 5 cognitive psychology theories that can contribute to UX design quality and help you create the experience you want your customers to have.