Retention strategies to boost customer loyalty

Did you know, it's 5 times more expensive to acquire a new customer than to retain an existing one?

In e-commerce, retention is your secret weapon.

Here’s how to boost retention and scale your business:

1. Personalisation

Spend time getting to know your customers— from their names to browsing behaviours. Tailor their experience so you stay top of mind. Explore more personalisation tips in this blog.

2. Re-engagement

Not all customers stick around. But you can win them back. Make sure you have the following in place:

→ Browse and Cart Abandonment Flows

→ Winback and Sunset Flows

→ Seasonal Promotions

3. Loyalty Programs

Loyalty programs = more sales, more referrals, and more customer insights. Your customers love them too because of:

→ Exclusive rewards

→ Personalised offers

→ VIP treatment

4. Reliable Customer Service

→ Respond to questions and/ or concerns quickly, whether via chatbots or email

→ Resolve issues in a timely manner

→ Be proactive on social media

5. Customer Reviews

Reviews build trust and drive sales. Use tools like Octane AI or Okendo to showcase high-impact social proof and boost conversions.

Retention is about more than avoiding churn—it’s about creating loyal customers who champion your brand. And with these strategies, you can turn site visitors into loyal customers.

Until next time,

Patricia, Melusine Studio