Retention Roundup
There was a lot of chatter around customer retention and the economic climate the past few weeks. I've linked several insightful and actionable articles that are definitely worth a read. Enjoy!
#1 How some food brands are rethinking customer retention strategies
Wendy's and Hershey's are leaning into identifying emerging audiences that could be underserved or the new face of a core customers.
#2 How To Manage Customer Retention During Tough Economic Times
I love how this article brings customer retention back to the basics. It's the long game; be ever-vigilant ... and try not to panic.
#3 PEPSI CMO Todd Kaplan: 'We Don't Chase Trends. We Chase Consumers.'
Going beyond traditional advertising channels and diving into the waters where their consumers currently engage with other consumers.
#4 10 Email Marketing Secrets to Acquire and Retain More Retail Customers
I can't let a post go by and not share a few tactics for those #emailgeeks. Great recap of what you should implement today.
#5 Consumers look to use AI for holiday shopping
Discovery and recommendations are on the rise. Lean in as your customers want to experience more.
Diving into these reads sounds like a goldmine for customer retention strategies! Could you share a sneak peek or key takeaway from one of the articles that particularly stood out to you, providing actionable insights for brands?