The Retention Choice Paradox, HealthSeeker Stories, and more new pods

May 2024?Newsletter

It's been a busy 2024 to date, and it's only looking like it's going to get busier!

The Elevate – the B2B event of physical activity is less than a month away (12-13 June, EXCEL London), promising great education and networking opportunities as always.?

After running several retention workshops, presentations, and seminars recently, this month's article talks about knowing where to start with retention initiatives.?

There's also more conversations and panel debates about HealthSeekers, and more Collective meetups and pods?too.? If you have any questions at all, please get in touch.

The Paradox of Choice with Retention Initiatives

One of the problems that clubs face (and if we're honest, that retention consultants sometimes create) is that there are so many retention actions and areas to look at, it can be challenging to know where to start, or where to best focus your efforts.

This choice overload becomes harder still when you’re also looking at sales targets or dealing with day-to-day operational issues. Some lucky organisations have a retention manager, but for many it’s only part of their role, or the responsibility is split across several people. So, it’s no wonder that retention rarely comes to the top of the to-do-list.?

Putting it very simply, the key to good retention is talking to people.? ?

However, the secret to great retention is talking to the right people, in the right way, at the right time.?

This quote is designed not just to simplify retention, but also to help with paradox of choice when thinking where to focus your retention efforts. It is simply not possible to talk to all of your members all of the time, whether you’re running a small independent studio, working in a leisure centre, a boutique club, or big-box gym. If you've thought, or heard any of these objections...

• we can’t talk to all of our new members
• we don’t have the resource to offer them all an induction
• there’s no time to call all of our absentees
• we can’t get more information from our leavers

... then click here to read the full article, with ideas on how to handle choice overload.?

HealthSeeker Stories, Panels and Projects

The HealthSeeker movement is growing, with more stories available now, including new conversations with Izabella Natrins (UKIHCA), John Oxley (Life Leisure), Hussain Al-Zubaidi (RCGP), Joanne Groves (FASTER), and more on the way.?Listen, learn, and share to help more people understand and find their way to better health.

Join us live at Elevate – the B2B event of physical activity on the Collaborate stage at 14:20 on Wednesday 12 June for a live panel discussion with Hannah Longster (Kirklees Active Leisure), Rhys Jones (Plymouth Active), and Jo Fleming (Leamington Primary Care Network). We'll be talking about attracting, nurturing, supporting, and motivating HealthSeekers from a Fitness Industry point of view, and taking audience questions and thoughts.

Guy will also be on the Technogym Education theatre at 1pm on Wednesday at Elevate with Martin Perry discussing Beyond Check-ups: Transforming Health Assessments and Increasing Revenue.

The?HealthSeeker Coaching course with Future Fit for Business is increasingly popular with private clubs and public operators looking to boost their instructors' knowledge and purpose.

We are looking for operators to run a non-gym transformation challenge to be announced in June, get in touch if you're interested to learn more about #FeelFiveYearsYounger.

The Collective - more?networking!

Thanks to everyone who attended The Collective networking and golf day last month, especially Taylor Made Designs UK Ltd for supporting the food, and Johnson Reed for sponsoring prizes. Wonderful weather, average golf, and some great networking made it a brilliant day out for all involved.

The next Collective meetup is on Wednesday 12 June at Elevate – the B2B event of physical activity , 15:30 on the Studio Grow stand (D10). Join us for refreshments and networking that will help you and your business to share, collaborate, and grow!

YourDreamGym Series 9 is underway, with Jo Fleming , Andy Pickles , and Giorgia Brennan 's episodes already live, and more great guests in the pipeline.? We're proud to be supported by Xplor Gym UK . Subscribe?to get every episode as soon as it's released!

Series 3 of?The Business of PT is also out now, and Adam Daniel MBA talks to Antony Stewart , Dave Jacko Jackson, Dr Glenda Rivoallan , Katrina Southey , Rodney Corn , and Ryan Palmer .? Thanks to YMCA Fit for supporting this series. Don't forget to like and?subscribe!

Find The Collective on facebook, LinkedIn, and YouTube, where you can like, subscribe, follow, register to watch livestreams, or catch-up.

If you want to discuss any of these ideas or talk about how to help your business or your members, please get in touch.