Retargeting - Reaching Familiar Faces with a Friendly Reminder

Retargeting is all about reminding those who already know you exist, "Hey, remember us? We've got something you might be interested in." Think of it as bumping into a friend at the store and catching up on what they've been missing.

Here's how retargeting works in the real world -

Increase Brand Awareness: Imagine someone browses through Nike's website, looking at a pair of sneakers. Later, as they scroll through Instagram, they see an ad for those same sneakers, reminding them of their interest. This keeps Nike top-of-mind and increases the chances of a purchase.

Generate Leads: Ever filled out a form on a website but didn't go further? A retargeting email offering a discount could be the nudge you need to complete a purchase. Think of a company like Grammarly. It might offer a free trial to users who haven't upgraded, reminding them of the benefits of the premium version.

Drive Sales: Abandoned shopping carts are a common occurrence. Retargeting ads can be a gentle reminder to complete the purchase. Imagine adding items to your Amazon cart but not checking out. Later, you see ads for those items on Facebook, prompting you to return and buy.

No matter which platform you choose: It's important to track the results of your retargeting efforts to see what works best for your brand.

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