Retaining Top Talent in High-Turnover Markets

The talent market is as mobile as it has never been before. Cutting edge tech companies or thriving startups especially experience this phenomena closely, as the business is surrounded by change. Technological revolutions, workforce planning strategies, and the evolution of management are most likely the leading factors in this mobility.?

The key to prevent your company from being damaged by high turnover rates correlates to similarly modern terms such as employer branding or employee engagement.

No one had to have concerns about the levels of engagement of their employees before, it was rather simple; find a job and make a living. And the brand of your company would be the product you sell, not how you acted as an employer.?

In opposition, LinkedIn’s research on brand management revealed that 75% of job seekers considered an employer’s brand before applying for a job.?

Let Your Employees Speak For You

The best way to promote your brand as an employer to other talent in the market is your employees. Provide your employees with engaging and satisfying employment, where their active participation is crucial in both working on projects and developing relations within the company, and your applicant numbers will sky-rocket!

Candidates Will Speak Too!

Clinging onto retention, a candidate’s experience through a recruitment cycle is highly decisive on the employer’s brand as well.?

Imagine a hundred people across the same city who had been interviewed for an on-site job, and after the meetings, 90 of them are unhappy with the company due to their unfortunate experiences. What would the other 10 do? They’d likely join the crowd and embody rather negative thoughts.?

Initiatives For Retention

An employee well engaged will feel valued. To provide engagement, initiatives can be L&D programs, activities to invest into team spirit and communication, organizing fun activities or seminars for upskilling, and so on.?

This should depend on your team’s and company’s cultural background. Everyone needs to find out what clicks their team, copy-pasting it won’t work.?

Another way in creating a better employer brand is to have DEI initiatives within your workforce planning. Diversity, Equity, and Inclusion connect people on a deeper level where welcoming one another without biases is the norm and transparency is the only way in collaboration.??

Let us know how your company handles talent retention, through employer branding, employee experience, or any other!?