Retaining Salespeople – The Role of Sales Competencies

In today’s climate, it is not surprising that many companies have struggled to retain their sales team. External factors such as economic downturns, the pandemic and recessions have seen some companies lose the fight for survival.

A recent Forbes article notes that failing to attract and retain talent is a top reason companies will fail in the next 10 years. Failing to sell will also close any business very quickly.

We cannot disagree that sales competency and motivation play a vital role in keeping your best people.

Retaining salespeople – Understanding the competency of a salesperson

Amid what many are calling the ‘Great Resignation’, many companies are re-evaluating and restructuring how they attract, develop and retain talent. Companies are reviewing the skills they need to achieve their goals, ensuring they have the right people in the right roles.

Many companies also invest in new sales hires, processes, training and development, coaching and technology. These steps are bearing fruit. For instance, a recent Gartner report reveals that 57% of Chief Sales Officers are seeing an above-target attrition of sellers in their organisation.

One of the first steps that successful companies take is understanding the competencies within their sales team.

To discover the competencies needed for a successful company, read the full blog on our website by clicking here.